4 Responsive Web Design Tips for Small Businesses

More and more people these days are using their mobile devices to access the internet. In fact, there are those who visit their favorite sites and ecommerce platforms exclusively through their smartphones. In order to cater to a large number of their users, search engines like Google began to implement algorithm updates that prioritized mobile friendliness. If a website is responsive and properly optimized for mobile devices, it’s given extra “points” in search rankings.

If you own a small business, what all of this means is that you need to work on your website’s responsiveness. This will allow you to keep up with the competition, show up more often in search results pages, and, perhaps most importantly, keep mobile users engaged.

If your website isn’t as mobile friendly as you want it to be, a web design agency in the Philippines like SearchWorks.PH can help you sort things out. Apart from their design expertise, they also know how to implement the following tips to help small businesses succeed in the digital space:

Design for Mobile First

A vector of a man using a laptop and a mobile phone

According to data by Statista, there were 5 billion unique mobile internet users in the world in 2022, which is more than 60% of the global internet population. As such, if you don’t have a website yet or are planning a complete overhaul, it may be wiser to opt for a mobile-first design. Then, have your developers code the pages so that they can adapt to desktop computers and larger screens.

It used to be the other way around (i.e., create a desktop-focused design first, then adapt the design for mobile), but the numbers are definitely pointing towards a mobile-first approach.

Simplify Your Website and Content

It’s easy to fall into the trap of adding all the bells and whistles to your website, especially if you’re eager to showcase your brand’s aesthetic and tech savviness. However, doing this can actually hurt your website’s performance. Too many links, confusing layouts, and overwhelming design elements can turn off any user—most especially a mobile user, who has to work with limited screen real estate.

Some of the things that you can do to create a simpler, easy-to-navigate website include:

  • Limiting the number of top-line links to about four to six. Top-line links are those found on top of the site, and usually include things like “Products” and “About Us” that let people know more about your brand and business.
  • Either keep the top-line links on top and always in view, or add a “Back to Top” button once the user scrolls down far enough.
  • Use shorter paragraphs and bulleted lists for your text-based content.
  • If you have forms, limit the number of fields.
  • Make good use of white space and pick simple fonts to increase readability.
  • Compress your images to make pages load faster.

Make Sure Your Website Loads Fast

Thanks to the rapid advancements in technology, internet speeds are now faster and more consistent in more areas. This means that people expect websites to load within a few seconds. If the content takes a minute or longer, expect bounce rates to be higher. This is why minifying the website’s code as well as compressing existing images are considered quick and simple fixes that can address this issue.

Aside from compressing images, you can also make your site a little faster by avoiding highly animated elements and doing away with pop-ups. If you have videos, upload them somewhere else (e.g., YouTube) and then embed the link on your site. This way, the bandwidth of playing the videos will be carried by the host.

Finally, make sure to use a good web hosting service. This is where your website’s files are stored and are “called” from whenever a user performs an action. With a reliable web host with a near-100% uptime and fast speeds, you can ensure that your website loads as fast as possible.

Include Accessibility Features

Web Designer Vector

Certain accessibility features can also contribute to your website’s mobile responsiveness. For example, adding a dark mode and even a color-blind mode can help those with visual disabilities navigate your site a lot better. You should also add an option to toggle text size for an easier reading experience. For links and buttons, make sure they are large enough so they’re easy to click and are properly spaced so people don’t accidentally choose one over the other.

Last but certainly not least, use a logical structure for your headings, i.e., H1, H2, H3 levels, and so on. This helps organize your content in a consistent manner and makes navigation much more intuitive. Using simple and structured headings also improves the functionality of your site.

Having an aesthetically pleasing website is definitely a must, as a website is a reflection of your humble enterprise. However, the visuals aren’t all that matter. You also need to think about who uses your website and how. By working with a web design company and applying the tips mentioned above, your small business is more likely to appeal to a wider range of customers.

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