BLOGS

Categories

Improving Trust Signals for Better SEO

Improving Trust Signals for Better SEO

You can have helpful content written by legitimate authors, but if your website looks shady AF, it probably won’t do as well as it should on Google’s SERPs. As stated on the Big G’s Quality Rater Guidelines, trustworthiness of information is a core characteristic that a high-ranking webpage must possess....

Read More
Creating Helpful Content for Better SEO

Creating Helpful Content for Better SEO

By now, you’re probably aware of Google’s November 2023 and March 2024 Helpful Content Updates. The first one evolved its algorithms to reward what it perceived as webpages that had helpful content while striking down pages that it deemed lacking in this characteristic. The second one incorporated the November update...

Read More
Optimizing for Authorship SEO

Optimizing for Authorship SEO

Authorship first became a buzzword in SEO circles in 2011 when Google introduced the aptly named rel=author HTML attribute. At the time, people speculated that Google wanted to reward legitimate and respected authors with greater search visibility wherever they published their material on the internet. There was some movement from...

Read More
How to Improve Content Experience for Better SEO

How to Improve Content Experience for Better SEO

The March 2024 core algorithm update and the arrival of AI overviews shook up the SEO community’s long-held beliefs on what it takes to gain prominence on Google’s SERPs. From November to April, Google upended how its rankings work, prioritizing webpages that its updated algorithms perceive to be “more helpful”...

Read More
Breakdown: May 2024 Google Documentation Leak

Breakdown: May 2024 Google Documentation Leak

The year 2024 just keeps hitting the SEO world with big news after big news. Hot off the heels of the seismic March 2024 Core Update and the US launch of Google’s AI Overviews, we have another spicy situation on our hands. On May 24th, a significant leak of Google’s...

Read More
Google AI Overviews and SEO: Everything You Need to Know

Google AI Overviews and SEO: Everything You Need to Know

Google’s been on a roll with big announcements lately. Less than a month after the end of its March Core Algorithm Update rollout, the search giant made another big splash by unveiling its biggest stride yet into the integration of AI into its search results. On May 14th, 2024, Google...

Read More
The March 2024 Google Update Was Massive. Here’s What to Do Next

The March 2024 Google Update Was Massive. Here’s What to Do Next

While I’ve always been the complete opposite of a SEO hypebeast, there are times when you have to call a spade a spade and acknowledge that something big just went down. Between March 5th and April 19th, 2024, Google rolled out its most impactful update of the last decade and...

Read More
SEO Detox: How to Lower Your Stress Levels as a Digital Marketing Professional

SEO Detox: How to Lower Your Stress Levels as a Digital Marketing Professional

Unless you have a nasty boss or difficult clients, being a search engine optimization (SEO) professional probably isn’t as stressful as many other jobs out there. Nonetheless, the field offers more than enough stress to go around, especially in areas like client relationship management, content creation, and linkbuilding. If you want to make a career out...

Read More
13 Awesome Side Skills to Have as a SEO Specialist

13 Awesome Side Skills to Have as a SEO Specialist

SearchWorks founder Glen Dimaandal often points out that search engine optimization (SEO) is a skill that just about anyone can learn. And this is mostly true. For the most part, becoming competent in key SEO practices like technical SEO and linkbuilding just requires you to put in the time and get your hands dirty. However, excelling at SEO will require...

Read More
Web Design Trends That Will Dominate 2024

Web Design Trends That Will Dominate 2024

As a full-service digital marketing agency, we see web design and search engine optimization (SEO) as inherently complementary. A truly great website not only looks appealing but also supports SEO efforts by providing a positive user experience and aligning with search engine ranking criteria. That said, web design is, on the surface, the...

Read More
9 Design Elements That Improve Conversion Rates in 2024

9 Design Elements That Improve Conversion Rates in 2024

At SearchWorks, we’re huge believers in the power of search engine optimization (SEO). With the right SEO team, your e-commerce site can cost-effectively amass a large number of qualified leads for a much lower cost than most other digital marketing campaigns. But, as the saying goes: you can lead a horse to water, but...

Read More
Improving Brand Signals to Boost Your Rankings

Improving Brand Signals to Boost Your Rankings

Running a search engine optimization (SEO) campaign without developing your brand signals can be compared to pedaling a bike with one foot. Sure, you might move forward. But, sooner or later, you’ll lose steam and fall over. Discussions of brand signals are often confusing because the term is used to...

Read More
AI Content Checkers: Waste of Time or Actually Useful for SEO?

AI Content Checkers: Waste of Time or Actually Useful for SEO?

By the time this is published, it will have been well over a year since ChatGPT and other generative AI tools disrupted the digital marketing industry and became household names. Already, we’re seeing a dramatic reduction in the resources needed to build websites and populate them with useful, actionable content....

Read More
The Truth About SEO and Headless CMS Platforms

The Truth About SEO and Headless CMS Platforms

Picture the content landscape in the early 2010s. Modern smartphones had just gained widespread adoption and the Internet of Things (IoT) was starting to develop into what it is today. Things were moving so fast that existing web content frameworks couldn’t keep up. Older content management systems (CMS) often struggled...

Read More
Can Web Design Be Self-Taught?

Can Web Design Be Self-Taught?

While there was a time that you could create a fairly successful website without having any regard for web design, those days are long past. Today, failing to account for known web design principles is a leading cause of failure among business websites. This makes a lot of sense as...

Read More
Looking at the Pros and Cons of Responsive Web Design

Looking at the Pros and Cons of Responsive Web Design

People are spoiled for choice when it comes to the kind of devices that they can use to view websites. According to a 2022 survey published on Statista, 92.3 percent of users worldwide accessed the internet using their mobile phones, while 65.5 percent also use their laptops or desktops to...

Read More
4 Responsive Web Design Tips for Small Businesses

4 Responsive Web Design Tips for Small Businesses

More and more people these days are using their mobile devices to access the internet. In fact, there are those who visit their favorite sites and ecommerce platforms exclusively through their smartphones. In order to cater to a large number of their users, search engines like Google began to implement...

Read More
Why Website Navigation Is Important in User Experience Design

Why Website Navigation Is Important in User Experience Design

As a business owner in the 21st century—a period known for its many technological advancements, foremost among which are affordable, internet-accessible mobile devices—one of your most valuable assets is your website. For one, it serves as your official online business address and allows your customers to find you more easily....

Read More
The Impact of Accessibility on User Experience Design

The Impact of Accessibility on User Experience Design

Accessibility plays a crucial role in the overall user experience (UX) of your web design. If you have your own business website, you must be able to take into consideration how the end user will navigate and experience your web pages, and thus the overall impression they’ll have of your...

Read More
5 User Experience Best Practices for Small Business Websites

5 User Experience Best Practices for Small Business Websites

In the digital age, it’s important for your business to have a website that can serve as its online storefront. Your website will enable you to connect directly with your present and future customers, and it can also serve as your primary digital sales channel. In addition, it’s through your...

Read More

Be first with the latest News and Updates. Subscribe Now!