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The March 2024 Google Update Was Massive. Here’s What to Do Next

The March 2024 Google Update Was Massive. Here’s What to Do Next

While I’ve always been the complete opposite of a SEO hypebeast, there are times when you have to call a spade a spade and acknowledge that something big just went down. Between March 5th and April 19th, 2024, Google rolled out its most impactful update of the last decade and it marks an inflection point

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SEO Detox: How to Lower Your Stress Levels as a Digital Marketing Professional

SEO Detox: How to Lower Your Stress Levels as a Digital Marketing Professional

Unless you have a nasty boss or difficult clients, being a search engine optimization (SEO) professional probably isn’t as stressful as many other jobs out there. Nonetheless, the field offers more than enough stress to go around, especially in areas like client relationship management, content creation, and linkbuilding. If you want to make a career out of SEO you have to

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13 Awesome Side Skills to Have as a SEO Specialist

13 Awesome Side Skills to Have as a SEO Specialist

SearchWorks founder Glen Dimaandal often points out that search engine optimization (SEO) is a skill that just about anyone can learn. And this is mostly true. For the most part, becoming competent in key SEO practices like technical SEO and linkbuilding just requires you to put in the time and get your hands dirty. However, excelling at SEO will require much more than simple adherence

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Web Design Trends That Will Dominate 2024

Web Design Trends That Will Dominate 2024

As a full-service digital marketing agency, we see web design and search engine optimization (SEO) as inherently complementary. A truly great website not only looks appealing but also supports SEO efforts by providing a positive user experience and aligning with search engine ranking criteria. That said, web design is, on the surface, the more dynamic of the two

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9 Design Elements That Improve Conversion Rates in 2024

9 Design Elements That Improve Conversion Rates in 2024

At SearchWorks, we’re huge believers in the power of search engine optimization (SEO). With the right SEO team, your e-commerce site can cost-effectively amass a large number of qualified leads for a much lower cost than most other digital marketing campaigns. But, as the saying goes: you can lead a horse to water, but you can’t make them drink.

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Improving Brand Signals to Boost Your Rankings

Improving Brand Signals to Boost Your Rankings

Running a search engine optimization (SEO) campaign without developing your brand signals can be compared to pedaling a bike with one foot. Sure, you might move forward. But, sooner or later, you’ll lose steam and fall over. Discussions of brand signals are often confusing because the term is used to refer to two related things:

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AI Content Checkers: Waste of Time or Actually Useful for SEO?

AI Content Checkers: Waste of Time or Actually Useful for SEO?

By the time this is published, it will have been well over a year since ChatGPT and other generative AI tools disrupted the digital marketing industry and became household names. Already, we’re seeing a dramatic reduction in the resources needed to build websites and populate them with useful, actionable content. However, there are fears that

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The Truth About SEO and Headless CMS Platforms

The Truth About SEO and Headless CMS Platforms

Picture the content landscape in the early 2010s. Modern smartphones had just gained widespread adoption and the Internet of Things (IoT) was starting to develop into what it is today. Things were moving so fast that existing web content frameworks couldn’t keep up. Older content management systems (CMS) often struggled to provide seamless experiences on

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Can Web Design Be Self-Taught?

Can Web Design Be Self-Taught?

While there was a time that you could create a fairly successful website without having any regard for web design, those days are long past. Today, failing to account for known web design principles is a leading cause of failure among business websites. This makes a lot of sense as poorly-designed web properties tend to

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Looking at the Pros and Cons of Responsive Web Design

Looking at the Pros and Cons of Responsive Web Design

People are spoiled for choice when it comes to the kind of devices that they can use to view websites. According to a 2022 survey published on Statista, 92.3 percent of users worldwide accessed the internet using their mobile phones, while 65.5 percent also use their laptops or desktops to do the same. In addition

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The Philippines' Best SEO Training for online success

In-Depth SEO Taught by a True Thought Leader
February 3, 10, 17 and 24, 2024

Register Now!

  • This field is for validation purposes and should be left unchanged.

4 Saturdays
8 hrs/day
32hrs Total

Endless
Recorded
Learning

Hands-on
Process
Lessons

Personalized
Consultation
Time

The Philippines'
Best SEO Training
for online success!

In-Depth SEO Taught by a True Thought Leader
February 3, 10, 17 and 24, 2024

Register Now

  • This field is for validation purposes and should be left unchanged.

4 Saturdays 8 hrs/day 32 hrs Total

Endless Recorded Learning

Hands-on Process Lessons

Endless Recorded Learning

About the SEO Training Program

Finding a legit SEO training program in the Philippines isn’t as easy as you may think. Far too often, what you’ll find on the web are either overpriced courses for newbies or trainings conducted by “experts” you’ve never even heard of. Unless you’re willing to take serious risks with your precious time and money, saying no to these things is the smart choice.

Course Outline

Bonus Lessons

Dealing with Penalties
Dealing with Penalties
The 5 Things That Really Matter Most in Ranking
Dealing with Clients and Bosses

About Your SEO Mentor

Glen Dimaandal is one of the Philippines’ pre-eminent SEO thought leaders with 15 years of experience. He has managed multiple Fortune 500 enterprises’ SEO programs and later founded SearchWorks.PH, the Philippines’ most respected SEO agency.

His portfolio includes massively successful SEO campaigns with top business conglomerates locally and internationally. He has also helped unicorn startups build growth momentum through performance-based digital marketing.

Glen is a regular speaker in SEO conferences including SMX West, Confluence, PeepCon, WOSCon, and many more. He is also a prominent lecturer in events organized by top academic institutions and government agencies.

Academically, Glen’s background includes a postgraduate degree in Data Science and Business Analytics from the McCombs School of Business at the University of Texas, Austin. He also attended De La Salle University, Manila and the University of Santo Tomas.

I've also been fortunate enough to have been featured in some mainstream media publications including:
Some of the events and institution where I've been invited to talk about SEO in the past include:

Guest Lecturers

Benj Arriola

Sr. SEO Director at 85Sixty

Jason Acidre

Co-Founder and Head of Strategy at Avaris IO

Mike Lagman

SEO Lead at Shell

Jec Gonzales

How it Works

This isn’t your typical SEO training program. For one thing, we don’t take in just anyone who has the money to sign up for it. We want to train people who’ll put the skills we share to good use and improve on them over time. Basically, we’re looking for the kind of people who have the potential to advance the state of SEO in the Philippines — not some schmuck who wants to put an additional line on his resume.

Fill up the Application Form

Make sure you meet the requirements specified below:

  • At least one year of experience in SEO, web development or other related field
  • Must be familiar with basic SEO concepts and tactics
  • Motivated to learn and to become the best SEO practitioner he or she can be.
  • Ideally, someone paying for his own admission and not just sent by his employer as a requirement

Wait for the Acceptance Notification

You will receive an email within 3 days informing you if you’ve been selected to train with us or if you’ll be moved to the waiting list.

Pay the Registration Fee

If accepted into the program, you will receive information via email on how to settle your registration fee and secure your slot.

  • Option A - One-Time Payment: PhP 9,999.00 to be settled before February 3rd, 2023.
  • Option B - Installment: Four payments of PhP 2,750.00 to be paid before the following dates: February 03, 10, 17 and 24, 2023.

Attend the Training Program

All trainings will be conducted online due to the on-going pandemic. Classes will be held using Google Meet from 9:00 AM to 5:00 PM On the following dates:

  • February 3rd
  • February 10th
  • February 17th
  • February 24th

Book Your Private Consultations

Slots will be opened each week for you to have a 30-minute one on one time with Glen where you can ask your questions, consult him on your SEO projects and generally pick his brain.

Collect Your E-Certificate

You will be given a printable e-certificate at the end of the last day. Participants must have attended at least 75% of the total class hours to get certified.

Registration Form

  • This field is for validation purposes and should be left unchanged.

The Philippines' Best SEO Training for online success

In-Depth SEO Taught by a True Thought Leader
February 3, 10, 17 and 24, 2024

Register Now!

  • This field is for validation purposes and should be left unchanged.

4 Saturdays
8 hrs/day
32hrs Total

Endless
Recorded
Learning

Hands-on
Process
Lessons

Personalized
Consultation
Time

The Philippines'
Best SEO Training
for online success!

In-Depth SEO Taught by a True Thought Leader
February 3, 10, 17 and 24, 2024

Register Now

  • This field is for validation purposes and should be left unchanged.

4 Saturdays 8 hrs/day 32 hrs Total

Endless Recorded Learning

Hands-on Process Lessons

Endless Recorded Learning

About the SEO Training Program

Finding a legit SEO training program in the Philippines isn’t as easy as you may think. Far too often, what you’ll find on the web are either overpriced courses for newbies or trainings conducted by “experts” you’ve never even heard of. Unless you’re willing to take serious risks with your precious time and money, saying no to these things is the smart choice.

Course Outline

Bonus Lessons

Dealing with Penalties
Dealing with Penalties
The 5 Things That Really Matter Most in Ranking
Dealing with Clients and Bosses

About Your SEO Mentor

Glen Dimaandal is one of the Philippines’ pre-eminent SEO thought leaders with 15 years of experience. He has managed multiple Fortune 500 enterprises’ SEO programs and later founded SearchWorks.PH, the Philippines’ most respected SEO agency.

His portfolio includes massively successful SEO campaigns with top business conglomerates locally and internationally. He has also helped unicorn startups build growth momentum through performance-based digital marketing.

Glen is a regular speaker in SEO conferences including SMX West, Confluence, PeepCon, WOSCon, and many more. He is also a prominent lecturer in events organized by top academic institutions and government agencies.

Academically, Glen’s background includes a postgraduate degree in Data Science and Business Analytics from the McCombs School of Business at the University of Texas, Austin. He also attended De La Salle University, Manila and the University of Santo Tomas.

I've also been fortunate enough to have been featured in some mainstream media publications including:
Some of the events and institution where I've been invited to talk about SEO in the past include:

Guest Lecturers

Benj Arriola

Sr. SEO Director at 85Sixty

Jason Acidre

Co-Founder and Head of Strategy at Avaris IO

Mike Lagman

SEO Lead at Shell

Jec Gonzales

How it Works

This isn’t your typical SEO training program. For one thing, we don’t take in just anyone who has the money to sign up for it. We want to train people who’ll put the skills we share to good use and improve on them over time. Basically, we’re looking for the kind of people who have the potential to advance the state of SEO in the Philippines — not some schmuck who wants to put an additional line on his resume.

Fill up the Application Form

Make sure you meet the requirements specified below:

  • At least one year of experience in SEO, web development or other related field
  • Must be familiar with basic SEO concepts and tactics
  • Motivated to learn and to become the best SEO practitioner he or she can be.
  • Ideally, someone paying for his own admission and not just sent by his employer as a requirement

Wait for the Acceptance Notification

You will receive an email within 3 days informing you if you’ve been selected to train with us or if you’ll be moved to the waiting list.

Pay the Registration Fee

If accepted into the program, you will receive information via email on how to settle your registration fee and secure your slot.

  • Option A - One-Time Payment: PhP 9,999.00 to be settled before February 3rd, 2023.
  • Option B - Installment: Four payments of PhP 2,750.00 to be paid before the following dates: February 03, 10, 17 and 24, 2023.

Attend the Training Program

All trainings will be conducted online due to the on-going pandemic. Classes will be held using Google Meet from 9:00 AM to 5:00 PM On the following dates:

  • February 3rd
  • February 10th
  • February 17th
  • February 24th

Book Your Private Consultations

Slots will be opened each week for you to have a 30-minute one on one time with Glen where you can ask your questions, consult him on your SEO projects and generally pick his brain.

Collect Your E-Certificate

You will be given a printable e-certificate at the end of the last day. Participants must have attended at least 75% of the total class hours to get certified.

Registration Form

  • This field is for validation purposes and should be left unchanged.

The Philippines' Best SEO Training for online success

In-Depth SEO Taught by a True Thought Leader
February 3, 10, 17 and 24, 2024

Register Now!

  • This field is for validation purposes and should be left unchanged.

4 Saturdays
8 hrs/day
32hrs Total

Endless
Recorded
Learning

Hands-on
Process
Lessons

Personalized
Consultation
Time

The Philippines'
Best SEO Training
for online success!

In-Depth SEO Taught by a True Thought Leader
February 3, 10, 17 and 24, 2024

Register Now

  • This field is for validation purposes and should be left unchanged.

4 Saturdays 8 hrs/day 32 hrs Total

Endless Recorded Learning

Hands-on Process Lessons

Endless Recorded Learning

About the SEO Training Program

Finding a legit SEO training program in the Philippines isn’t as easy as you may think. Far too often, what you’ll find on the web are either overpriced courses for newbies or trainings conducted by “experts” you’ve never even heard of. Unless you’re willing to take serious risks with your precious time and money, saying no to these things is the smart choice.

Course Outline

Bonus Lessons

Dealing with Penalties
Dealing with Penalties
The 5 Things That Really Matter Most in Ranking
Dealing with Clients and Bosses

About Your SEO Mentor

Glen Dimaandal is one of the Philippines’ pre-eminent SEO thought leaders with 15 years of experience. He has managed multiple Fortune 500 enterprises’ SEO programs and later founded SearchWorks.PH, the Philippines’ most respected SEO agency.

His portfolio includes massively successful SEO campaigns with top business conglomerates locally and internationally. He has also helped unicorn startups build growth momentum through performance-based digital marketing.

Glen is a regular speaker in SEO conferences including SMX West, Confluence, PeepCon, WOSCon, and many more. He is also a prominent lecturer in events organized by top academic institutions and government agencies.

Academically, Glen’s background includes a postgraduate degree in Data Science and Business Analytics from the McCombs School of Business at the University of Texas, Austin. He also attended De La Salle University, Manila and the University of Santo Tomas.

I've also been fortunate enough to have been featured in some mainstream media publications including:
Some of the events and institution where I've been invited to talk about SEO in the past include:

Guest Lecturers

Benj Arriola

Sr. SEO Director at 85Sixty

Jason Acidre

Co-Founder and Head of Strategy at Avaris IO

Mike Lagman

SEO Lead at Shell

Jec Gonzales

How it Works

This isn’t your typical SEO training program. For one thing, we don’t take in just anyone who has the money to sign up for it. We want to train people who’ll put the skills we share to good use and improve on them over time. Basically, we’re looking for the kind of people who have the potential to advance the state of SEO in the Philippines — not some schmuck who wants to put an additional line on his resume.

Fill up the Application Form

Make sure you meet the requirements specified below:

  • At least one year of experience in SEO, web development or other related field
  • Must be familiar with basic SEO concepts and tactics
  • Motivated to learn and to become the best SEO practitioner he or she can be.
  • Ideally, someone paying for his own admission and not just sent by his employer as a requirement

Wait for the Acceptance Notification

You will receive an email within 3 days informing you if you’ve been selected to train with us or if you’ll be moved to the waiting list.

Pay the Registration Fee

If accepted into the program, you will receive information via email on how to settle your registration fee and secure your slot.

  • Option A - One-Time Payment: PhP 9,999.00 to be settled before February 3rd, 2023.
  • Option B - Installment: Four payments of PhP 2,750.00 to be paid before the following dates: February 03, 10, 17 and 24, 2023.

Attend the Training Program

All trainings will be conducted online due to the on-going pandemic. Classes will be held using Google Meet from 9:00 AM to 5:00 PM On the following dates:

  • February 3rd
  • February 10th
  • February 17th
  • February 24th

Book Your Private Consultations

Slots will be opened each week for you to have a 30-minute one on one time with Glen where you can ask your questions, consult him on your SEO projects and generally pick his brain.

Collect Your E-Certificate

You will be given a printable e-certificate at the end of the last day. Participants must have attended at least 75% of the total class hours to get certified.

Registration Form

  • This field is for validation purposes and should be left unchanged.

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AI-Assisted Technical SEO
  • SEO in 2024 and its role in business
  • How search engines work
  • Performing a comprehensive SEO audit
  • txt validation
  • Meta robots tag audit
  • XML sitemap audit
  • Search Console setup
  • Internal linking audit
  • Site architecture audit
  • Crawl error audit
  • Broken link audit
  • Duplicate Content audit
  • Redirect audit
  • SSL audit and setup
  • Site speed test
  • Site speed improvement
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AI-Assisted On-Page SEO
  • On-Page SEO and its impact on search visibility
  • Keyword prioritization
  • Title tag optimization
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  • URL structure optimization
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  • Image optimization
  • Internal linking optimization
  • Thin Content audit
Creating Content That Ranks
  • Content as a Foundational Ranking Element
  • Types of Web Content
  • Formatting Content for SEO
  • Content Relevance
  • Entities and LSI
  • Google E-A-T
  • Using Generative AI to Turbocharge Content Production
Scalable Link Building
  • Backlinks as a Ranking Factor
  • Backlink and PageRank Theory
  • Backlink Potency Factors
  • The Degrees of Relevance
  • Link Prospecting Process
  • Boosting Link Prospecting with Machine learning
  • PBNs as a Concept
  • Linkable Asset Creation
  • Guest Posting/Article Placement
  • Writing outreach emails with AI
  • Link Solicitation
  • Link Exchanges
  • Link Reclamation
  • Dofollow Public Sites
  • Broken Link Building
Advanced Local SEO
  • Local SEO: The underrated gold mine of search marketing
  • Google MyBusiness Listing Creation and Optimization
  • Legit Reviews
  • Local schema markup setup
  • Local citation acquisition
  • Local link building
  • Localization of On-Page Elements
  • Localized content
  • Proximity
SEO KPIs and Reporting
  • Analytics and Reporting: How They Make and Break Careers
  • Organic traffic overview
  • Organic Conversion Analysis
  • Site Content traffic report
  • Keyword ranking report
  • Data visualization
  • Data interpretation and recommendations