As an SEO agency owner, I get asked a lot of big picture questions by clients. The most persistent in the past year has to be “are we optimizing for AI search?” I chuckle – at least internally – when I hear this. Not because there’s anything wrong with the question, but really because this
The latest numbers are in and it looks like there’s no stopping the generative AI future. The use of large language models (LLMs) in every day, average Joe behavior continues to grow by leaps and bounds as usage of traditional search engines like Google have dipped slightly. Don’t get it twisted: search will be part
Google has been beating the AI drum hard lately when it comes to its new Search Generative Experience (SGE). Naturally, this has put the SEO community on edge. While Google has admitted that AI Mode and AI Overviews wil inevitably cannibalize regular organic search, they’ve also said that there’s a trade-off: you’ll be getting fewer
Search is changing—and not in small, gradual ways. The rise of AI-powered tools like ChatGPT, Gemini, and Perplexity is forcing SEOs to rethink how content gets discovered, consumed, and surfaced in results. These tools don’t behave like traditional search engines. They don’t index pages the same way Google does, and they don’t just list ten
OpenAI just made another calculated step toward redefining its search experience. The company has added shopping functionalities to ChatGPT’s search interface, starting with key consumer categories: fashion, beauty, home goods, and electronics. No, this isn’t another pay-to-play product carousel like we’ve gotten used to with traditional search engines and social media platforms. According to OpenAI,