Like lawyers, we marketers have a credibility problem. It may even be worse. According to a recent Gallup poll, advertising practitioners and business executives — the people who are the most engaged in marketing—are even less trusted than lawyers. Only congressmen, car salespeople, and lobbyists are less trusted, and two of those professions also engage in marketing. While
Editor’s note: this is a guest article by Kevin Ocasio. The views and information expressed here are the writer’s own and may not necessarily reflect this blog’s own. As someone who’s serious about growing a business blog that will thrive for many years, I can attest that building quality links is one of my biggest
Branding Your Site Have you ever wondered what your website’s name says about your brand? Coming up with a good name for your site is an important part of your branding. While choosing a domain name isn’t the be all and end all of good branding, it does, however, lay out the foundation of one.
A few weeks ago, we launched Sprocket.ph and PetHub.ph, two new blogs that we’re trying to develop into recognizable brands with legitimate followings. So far, we’ve gotten off to a nice start with on-site SEO and a steady stream of articles that people seem to like. However, those articles won’t get read by the
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is