Time to Ditch the Lies: Why Honesty is The Future of all Marketing

Like lawyers, we marketers have a credibility problem. It may even be worse. According to a recent Gallup poll, advertising practitioners and business executives — the people who are the most engaged in marketing—are even less trusted than lawyers. Only congressmen, car salespeople, and lobbyists are less trusted, and two of those professions also engage in marketing. While


4 Actionable Link Building Strategies to Boost Your Website This Year

Editor’s note: this is a guest article by Kevin Ocasio. The views and information expressed here are the writer’s own and may not necessarily reflect this blog’s own. As someone who’s serious about growing a business blog that will thrive for many years, I can attest that building quality links is one of my biggest

The Power of Branding

Six Simple Steps Towards Effective Branding

According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is