Content marketing is a type of marketing that relies heavily on influencing a target audience using content that was created and promoted specifically for them. This content could be informative, useful or entertaining and is contextually tied into the essence of a subsequent offer.
GDI specializes in content marketing and all its facets. Read our latest posts about the subject and find out how you can develop content assets that get in front of as many eyeballs as possible. Our guides will show you everything from conceptualizing every content type, using the proper promotional channels and leveraging the traffic to increase conversions.
Editor’s note: this is a guest article by Kevin Ocasio. The views and information expressed here are the writer’s own and may not necessarily reflect this blog’s own. As someone who’s serious about growing a business blog that will thrive for many years, I can attest that building quality links is one of my biggest
As the name suggests, duplicate content refers to content that is completely identical or very similar to that which appears in another location or multiple other locations within a website or across different websites. The operative word here is “location,” which refers to a unique web address, also known as a URL. If you have
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.
There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet,
When creating content for the web, many copywriters tend to underestimate the importance of creating outstanding headlines. Even seasoned writers have the habit of focusing too much on what needs to be written in the body of the article that they sometimes forget just how powerful a brilliant headline can be. Indeed, great headlines compel
Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog. As freestyle as blogging is,
