Content marketing is a type of marketing that relies heavily on influencing a target audience using content that was created and promoted specifically for them. This content could be informative, useful or entertaining and is contextually tied into the essence of a subsequent offer.
GDI specializes in content marketing and all its facets. Read our latest posts about the subject and find out how you can develop content assets that get in front of as many eyeballs as possible. Our guides will show you everything from conceptualizing every content type, using the proper promotional channels and leveraging the traffic to increase conversions.
Short answer: No. Long answer: The launch of ChatGPT in November 2022 was something that filled many content writers with a sense of existential dread. Our social media feeds were filled with stories of students using the AI tool to generate “expert-level” essays and tech bros touting it as the end of humans in content
Generative AI tools like ChatGPT have already transformed the typical content creation process, particularly in search engine optimization (SEO) and other forms of digital marketing. Current tools can significantly accelerate content production, particularly for simple articles like basic expository pieces and unbranded guest posts, often more than doubling the output of skilled writers without a
Helpful content is the name of the game if you want to rank on Google these days. Unfortunately for many SEOs and their clients, what passes as “helpful” is a nebulous concept at best. Having informative content that has the intent to help does not necessarily mean that the content is helpful in Google’s view.
By now, you’re probably aware of Google’s November 2023 and March 2024 Helpful Content Updates. The first one evolved its algorithms to reward what it perceived as webpages that had helpful content while striking down pages that it deemed lacking in this characteristic. The second one incorporated the November update to Google’s Core algorithms, making
Authorship first became a buzzword in SEO circles in 2011 when Google introduced the aptly named rel=author HTML attribute. At the time, people speculated that Google wanted to reward legitimate and respected authors with greater search visibility wherever they published their material on the internet. There was some movement from the SEO community to adopt
The March 2024 core algorithm update and the arrival of AI overviews shook up the SEO community’s long-held beliefs on what it takes to gain prominence on Google’s SERPs. From November to April, Google upended how its rankings work, prioritizing webpages that its updated algorithms perceive to be “more helpful” than others. Google claims that
By the time this is published, it will have been well over a year since ChatGPT and other generative AI tools disrupted the digital marketing industry and became household names. Already, we’re seeing a dramatic reduction in the resources needed to build websites and populate them with useful, actionable content. However, there are fears that
Editor’s note: this is a guest article by Kevin Ocasio. The views and information expressed here are the writer’s own and may not necessarily reflect this blog’s own. As someone who’s serious about growing a business blog that will thrive for many years, I can attest that building quality links is one of my biggest
As the name suggests, duplicate content refers to content that is completely identical or very similar to that which appears in another location or multiple other locations within a website or across different websites. The operative word here is “location,” which refers to a unique web address, also known as a URL. If you have
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.