Your Link Outreach Email Sucks. Here’s Why

We can talk all we want about creative link building strategies but if we’re all being honest here, most of us would admit that guest posting is still far and away the most scalable and predictable means of acquiring backlinks. It’s simple, effective and relatively risk-free when done correctly by competent SEO professionals. However, done

Content Marketing concept

[Deck] A Basic Content Marketing Strategy that Generated $4 Million with One Product Launch

  Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that

PeepCon view from the stage

SEO Presentation Deck Motherload from PeepCon

As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.

Using Content Marketing to Build Your Audience and Your Business

There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet,

The Power of Branding

Six Simple Steps Towards Effective Branding

According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is

From Nobody to Influencer: 11 Tips to Make the Transformation Happen

Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more.  Influence also helps our content assets get consumed at a higher rate, paving the way for

Writing

Nine Writing Tips to Improve Business Blogging

Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog. As freestyle as blogging is,