By the time this is published, it will have been well over a year since ChatGPT and other generative AI tools disrupted the digital marketing industry and became household names. Already, we’re seeing a dramatic reduction in the resources needed to build websites and populate them with useful, actionable content. However, there are fears that
Any digital marketer who knows what they’re doing will tell you that “content is king”. Unfortunately, there are a lot of marketers who could not identify good content, let alone develop it. This can be especially tragic when these less-knowledgable marketers work on your website’s content. If your content is not developed and presented to a sufficient
We can talk all we want about creative link building strategies but if we’re all being honest here, most of us would admit that guest posting is still far and away the most scalable and predictable means of acquiring backlinks. It’s simple, effective and relatively risk-free when done correctly by competent SEO professionals. However, done
Businesses have taken to Social Media to further their reach. Social Media Marketing is the use of all forms of social media networking sites to provide updates, marketing message dissemination, and give potential customers important information about their product in a fun and interesting ways.
A few weeks ago, we launched Sprocket.ph and PetHub.ph, two new blogs that we’re trying to develop into recognizable brands with legitimate followings. So far, we’ve gotten off to a nice start with on-site SEO and a steady stream of articles that people seem to like. However, those articles won’t get read by the
Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.
There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet,
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is
This is a guest entry by Jec Gonzales. Jec is a freelance SEO / Content Manager currently handling websites for multiple clients. He also manages a local team of content writers in charge of diverse content marketing campaigns.