Content marketing is a type of marketing that relies heavily on influencing a target audience using content that was created and promoted specifically for them. This content could be informative, useful or entertaining and is contextually tied into the essence of a subsequent offer.
GDI specializes in content marketing and all its facets. Read our latest posts about the subject and find out how you can develop content assets that get in front of as many eyeballs as possible. Our guides will show you everything from conceptualizing every content type, using the proper promotional channels and leveraging the traffic to increase conversions.
Any digital marketer who knows what they’re doing will tell you that “content is king”. Unfortunately, there are a lot of marketers who could not identify good content, let alone develop it. This can be especially tragic when these less-knowledgable marketers work on your website’s content. If your content is not developed and presented to a sufficient
We can talk all we want about creative link building strategies but if we’re all being honest here, most of us would admit that guest posting is still far and away the most scalable and predictable means of acquiring backlinks. It’s simple, effective and relatively risk-free when done correctly by competent SEO professionals. However, done
Businesses have taken to Social Media to further their reach. Social Media Marketing is the use of all forms of social media networking sites to provide updates, marketing message dissemination, and give potential customers important information about their product in a fun and interesting ways.
A few weeks ago, we launched Sprocket.ph and PetHub.ph, two new blogs that we’re trying to develop into recognizable brands with legitimate followings. So far, we’ve gotten off to a nice start with on-site SEO and a steady stream of articles that people seem to like. However, those articles won’t get read by the
Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.
There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet,
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is
This is a guest entry by Jec Gonzales. Jec is a freelance SEO / Content Manager currently handling websites for multiple clients. He also manages a local team of content writers in charge of diverse content marketing campaigns.
Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more. Influence also helps our content assets get consumed at a higher rate, paving the way for
