Content marketing is a type of marketing that relies heavily on influencing a target audience using content that was created and promoted specifically for them. This content could be informative, useful or entertaining and is contextually tied into the essence of a subsequent offer.
GDI specializes in content marketing and all its facets. Read our latest posts about the subject and find out how you can develop content assets that get in front of as many eyeballs as possible. Our guides will show you everything from conceptualizing every content type, using the proper promotional channels and leveraging the traffic to increase conversions.
Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog. As freestyle as blogging is,
We all know what happens to a small commercial website when Google slaps it with a manual penalty for unnatural links: rankings drop, search traffic is decimated, lead generation slows down…
For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get
In the last few years, content marketing has become one of the most popular ways to reach your target audience online. It’s easy to learn, it doesn’t require big investments and its payoffs can be monumental. When done right, content marketing can establish your brand as an authority in your niche. Authority, of course, can
