
Time to Ditch the Lies: Why Honesty is The Future of all Marketing
Like lawyers, we marketers have a credibility problem. It may even be worse. According to a recent Gallup poll, advertising practitioners and business executives — the people who are the most engaged in marketing—are even less trusted than lawyers. Only congressmen, car salespeople, and lobbyists are less trusted, and two of those professions also engage in marketing. While