Google has been beating the AI drum hard lately when it comes to its new Search Generative Experience (SGE). Naturally, this has put the SEO community on edge. While Google has admitted that AI Mode and AI Overviews wil inevitably cannibalize regular organic search, they’ve also said that there’s a trade-off: you’ll be getting fewer
OpenAI just made another calculated step toward redefining its search experience. The company has added shopping functionalities to ChatGPT’s search interface, starting with key consumer categories: fashion, beauty, home goods, and electronics. No, this isn’t another pay-to-play product carousel like we’ve gotten used to with traditional search engines and social media platforms. According to OpenAI,
In news that will surprise absolutely no one in the SEO community, software giant Adobe revealed that generative AI traffic experienced explosive growth during the last holiday season and has continued its upward trajectory into 2025. Adobe also reported that traffic from this emerging channel yields better engagement signals than traditional traffic sources, though it
Like lawyers, we marketers have a credibility problem. It may even be worse. According to a recent Gallup poll, advertising practitioners and business executives — the people who are the most engaged in marketing—are even less trusted than lawyers. Only congressmen, car salespeople, and lobbyists are less trusted, and two of those professions also engage in marketing. While
One of the most intensely discussed topics in SEO and digital marketing today is the usefulness of mobile apps, particularly those that serve similar functions as existing mobile ecommerce sites. These days, it seems that all the biggest brands spend a lot of effort encouraging you to download a special mobile app. In most cases,
As many of you are well aware, the Philippines had its first major SEO conference in years when SearchWorks.Ph hosted PeepCon Lite happened last August 13, 2022 at the Marco Polo Hotel in Pasig City, Metro Manila. The event was a big hit with the Philippine SEO community as some 300 digital marketing professionals from
Ecommerce, or the act of buying and selling goods over the internet, has gone from a relatively niche pursuit to the mega industry we recognize it as today, with a total valuation of more than 5 trillion dollars. While there are many different ways to participate in the various value chains that make up the
Given what’s currently unfolding in the world right now, there’s a high chance that you’re one of the people who are affected by the mass quarantine imposed by several governments. So why not use this time to plan your SEO strategy and familiarize yourself with the changes that have recently occurred? To start, you might
Technology has been through a lot of changes, but there is more to come. It will still be evolving, and we will be expecting more changes and new ideas that will come to life. But, as we wait for new groundbreaking technology, let us talk about one change that made a strong impact on our