Time to Ditch the Lies: Why Honesty is The Future of all Marketing

Like lawyers, we marketers have a credibility problem. It may even be worse. According to a recent Gallup poll, advertising practitioners and business executives — the people who are the most engaged in marketing—are even less trusted than lawyers. Only congressmen, car salespeople, and lobbyists are less trusted, and two of those professions also engage in marketing. While

A vector of a digital marketing concept

Does Your Website Really Need a Mobile App?

One of the most intensely discussed topics in SEO and digital marketing today is the usefulness of mobile apps, particularly those that serve similar functions as existing mobile ecommerce sites. These days, it seems that all the biggest brands spend a lot of effort encouraging you to download a special mobile app. In most cases,

Peepcon Lite Videos

PeepCon Lite Videos All in One Place

As many of you are well aware, the Philippines had its first major SEO conference in years when SearchWorks.Ph hosted PeepCon Lite happened last August 13, 2022 at the Marco Polo Hotel in Pasig City, Metro Manila. The event was a big hit with the Philippine SEO community as some 300 digital marketing professionals from

Front-end developers designing a mobile application interface

3 UX Design Tips That Shouldn’t Be Overlooked

Ecommerce, or the act of buying and selling goods over the internet, has gone from a relatively niche pursuit to the mega industry we recognize it as today, with a total valuation of more than 5 trillion dollars. While there are many different ways to participate in the various value chains that make up the


Google’s 12 SEO Best Practices for 2020

Given what’s currently unfolding in the world right now, there’s a high chance that you’re one of the people who are affected by the mass quarantine imposed by several governments. So why not use this time to plan your SEO strategy and familiarize yourself with the changes that have recently occurred? To start, you might

Cybersecurity in Digital Marketing

The Importance of Cybersecurity in Digital Marketing

Technology has been through a lot of changes, but there is more to come. It will still be evolving, and we will be expecting more changes and new ideas that will come to life. But, as we wait for new groundbreaking technology, let us talk about one change that made a strong impact on our