When Google incorporated the Helpful Content Update (HCU) into its core ranking algorithms last March, it was pure carnage. Some sites lost as much as 80% of their organic traffic and it was all that SEOs could talk about for weeks. That’s why most of us can be excused if Google’s announcement that it would
There’s no question that a website’s backlink profile is still a major determinant in how well it ranks for its target keywords. From its inception, Google has always regarded links as digital votes confidence that vouch for a website’s authority, trustworthiness and originality. Of course, we all know by now that not all links are
Last week, we saw something that we haven’t seen in quite a while: Google going on a manual action spree and penalizing websites for unnatural backlinks. This week, we’re hearing that a good number of these manual actions seem to be buggy as reports of strange occurrences in Google Search Console have been cited. Penalty