When it first launched, Google revolutionized the search engine landscape with its PageRank algorithm. With this system, Google is able to gauge a website’s authority based on the quality and quantity of backlinks pointing to it.
To this day, backlinks are still considered the most powerful among all of Google’s ranking signals. It’s no surprise then that SEOs are on an eternal quest to secure that next juicy backlink placement. In GDI, we’re no different. We’re always refining our link building services to help our clients hit their search visibility targets. Fortunately, we’re not stingy with that knowledge either. Check out our latest blog posts below and learn a thing or two about effective link acquisition.
To absolutely no one’s surprise, Google has expressed its dislike for using AI-generated content to gain backlinks. John Mueller, Google’s Search Relations team lead, stated that it’s “almost certainly against Google’s spam policies” to use generative AI to gain valuable off-page ranking signals. The quote came as a response to Becca Harrison’s post on Bluesky,
A broken link audit involves finding, verifying, and fixing broken or abnormal hyperlinks. Auditing and fixing broken links is an important part of on-page and technical search engine optimization because links are important for distributing link equity and facilitating navigation for search engine web crawlers. Links are also important for human users and, when used correctly, can
A lot of SEO professionals and digital marketers describe link building as the practice of building out links to earn positive link equity. But in reality, this is just a part of the job. Link building also involves taking care of the links you already have. Even if you did have to stop building links
Link building is the lifeblood of SEO services the world over thanks to the immense value Google places on backlinks. Backlinks are important because they give the websites we optimize the “link juice” they need to rank on search engine results pages (SERPs). The more links a landing page has from authoritative sources, the better its odds
One of the most common questions we get from new SEOs is how they could get enough high-quality backlinks without using an excessive amount of resources. This is an important question because, unlike other search engine optimization activities like technical and on-page SEO, link building has unlimited potential for both ranking your website and draining
Guest posting remains a solid search engine optimization (SEO) strategy for accumulating backlinks. If you’re not already familiar with the practice, guest posting involves writing and publishing an article on another website or blog, with the aim of reaching a new audience and possibly gaining new backlinks for your website. But before you can have
When SEOs are taught how to build links, one of the first things that are discussed is that the prospective backlink source needs to be relevant. That is, the website where the link will come from should have a strong contextual relationship to the destination page on your website. It sounds simple enough in theory:
The accumulation of quality backlinks through link building is one of the most difficult and, at the same time, one of the most important types of search engine optimization (SEO). Backlinks are used by Google’s search algorithms as votes of confidence relating to the target site’s quality. The more backlinks a website has from trusted,
In a recent Hangout session, Google Senior Webmaster Trends Analyst John Mueller recommended putting nofollow links on all guest posts in a website. Asked about the validity of links coming from guest posts, Mueller responded by saying “I would almost go as far as to say ‘well, even those kinds of guest posts where you
They said it couldn’t be done, but they haven’t been paying attention to what we’ve been doing for several years now. On June 22nd, 2019, the Philippine SEO community experienced its first ever 100% free SEO conference as SearchWorks hit town and delivered on every promise made in its name. Thanks to our generous sponsors