When it first launched, Google revolutionized the search engine landscape with its PageRank algorithm. With this system, Google is able to gauge a website’s authority based on the quality and quantity of backlinks pointing to it.
To this day, backlinks are still considered the most powerful among all of Google’s ranking signals. It’s no surprise then that SEOs are on an eternal quest to secure that next juicy backlink placement. In GDI, we’re no different. We’re always refining our link building services to help our clients hit their search visibility targets. Fortunately, we’re not stingy with that knowledge either. Check out our latest blog posts below and learn a thing or two about effective link acquisition.
When SEOs are taught how to build links, one of the first things that are discussed is that the the prospective backlink source needs to be relebant. That is, the website where the link will come from should have a strong contextual relationship to the destination page on your website. It sounds simple enough in
In a recent Hangout session, Google Senior Webmaster Trends Analyst John Mueller recommended putting nofollow links on all guest posts in a website. Asked about the validity of links coming from guest posts, Mueller responded by saying “I would almost go as far as to say ‘well, even those kinds of guest posts where you
They said it couldn’t be done, but they haven’t been paying attention to what we’ve been doing for several years now. On June 22nd, 2019, the Philippine SEO community experienced its first ever 100% free SEO conference as SearchWorks hit town and delivered on every promise made in its name. Thanks to our generous sponsors
Editor’s note: this is a guest article by Kevin Ocasio. The views and information expressed here are the writer’s own and may not necessarily reflect this blog’s own. As someone who’s serious about growing a business blog that will thrive for many years, I can attest that building quality links is one of my biggest
Link building remains one of the most important facets of every SEO campaign. To this day, Google and other search engines rely heavily on a website’s backlink profile to assess its authority and relevance to various keywords found in its content. Links give a website much of its ranking power, which also explains why SEOs
A backlink—otherwise known as inbound link or incoming link—is produced when one website creates a hyperlink that points back to another website. For example, if The New York Times and The Huffington Post create hyperlinks in their news articles that link back to your website, these links are called backlinks to your site. Backlinks are
Since its early days, Google has been actively taking steps to make sure it delivers the best quality search results to its users. This means not just determining which pages respond best to a query’s intent, but also keeping undeserving pages off the top of its SERPs. It sounds simple, but it’s easier said than
Anchor text plays a vital role when it comes to forming a successful link building strategy. It has a long history with search engines by giving them the context clues in understanding the relevancy of a given link to a website. However, much has changed in its use throughout the years and knowing how to
Link baiting is the creation and promotion of content with the objective of encouraging other webmasters to link back to a specific webpage. This is an umbrella term that’s used to describe a variety of content and promotion scheme combinations with the common goal of attracting natural, editorially granted links. Link baiting a prominent tactic
Black hat SEO refers to a set of optimization practices deemed by search engines to be against their terms of use. Often done in an effort to game the ranking systems, this type of SEO is generally frowned upon in the digital marketing community. For the most part, search engines do a great job of
