Domain Rating

Link Metrics: What You Should Really be Looking At

Link building remains one of the most important facets of every SEO campaign. To this day, Google and other search engines rely heavily on a website’s backlink profile to assess its authority and relevance to various keywords found in its content. Links give a website much of its ranking power, which also explains why SEOs

Chain Link

Backlinks: Everything You Need to Know

A backlink—otherwise known as inbound link or incoming link—is produced when one website creates a hyperlink that points back to another website. For example, if The New York Times and The Huffington Post create hyperlinks in their news articles that link back to your website, these links are called backlinks to your site. Backlinks are

Black Hat Girl

6 Black Hat SEO Tactics That Still Make Google Blush

Since its early days, Google has been actively taking steps to make sure it delivers the best quality search results to its users. This means not just determining which pages respond best to a query’s intent, but also keeping undeserving pages off the top of its SERPs. It sounds simple, but it’s easier said than

Cheese trap

Link Bait: Everything You Need to Know

Link baiting is the creation and promotion of content with the objective of encouraging other webmasters to link back to a specific webpage. This is an umbrella term that’s used to describe a variety of content and promotion scheme combinations with the common goal of attracting natural, editorially granted links. Link baiting a prominent tactic


Black Hat Link Building: A Pragmatic Look

Black hat SEO refers to a set of optimization practices deemed by search engines to be against their terms of use. Often done in an effort to game the ranking systems, this type of SEO is generally frowned upon in the digital marketing community. For the most part, search engines do a great job of


Ecommerce Link Building Strategies for 2016

  Link acquisition is not easy work. It’s a sexy topic in SEO circles because it’s a facet of optimization that most of us can influence but cannot directly control. Even as we enter the age of semantic search and brand-biased search engines, we still pursue links voraciously because their power to influence rankings is

PeepCon view from the stage

SEO Presentation Deck Motherload from PeepCon

As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.

2014 to 2015 leap

SEO Strategies We’re Focusing on in 2015

In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the

Scaling Back on Guest Blogging

Scaling Back on Guest Blogging: Four Reasons Why

No, this is not a “guest blogging is dead” article. As a matter of fact, I’ll be the first to say that I’m still doing it today for friends in the SEO industry. Guest posting is still a great way to collaborate, reach new potential readers and get more exposure for your brand. That’s how