When it first launched, Google revolutionized the search engine landscape with its PageRank algorithm. With this system, Google is able to gauge a website’s authority based on the quality and quantity of backlinks pointing to it.
To this day, backlinks are still considered the most powerful among all of Google’s ranking signals. It’s no surprise then that SEOs are on an eternal quest to secure that next juicy backlink placement. In GDI, we’re no different. We’re always refining our link building services to help our clients hit their search visibility targets. Fortunately, we’re not stingy with that knowledge either. Check out our latest blog posts below and learn a thing or two about effective link acquisition.
A backlink—otherwise known as inbound link or incoming link—is produced when one website creates a hyperlink that points back to another website. For example, if The New York Times and The Huffington Post create hyperlinks in their news articles that link back to your website, these links are called backlinks to your site. Backlinks are
Since its early days, Google has been actively taking steps to make sure it delivers the best quality search results to its users. This means not just determining which pages respond best to a query’s intent, but also keeping undeserving pages off the top of its SERPs. It sounds simple, but it’s easier said than
Anchor text plays a vital role when it comes to forming a successful link building strategy. It has a long history with search engines by giving them the context clues in understanding the relevancy of a given link to a website. However, much has changed in its use throughout the years and knowing how to
Link baiting is the creation and promotion of content with the objective of encouraging other webmasters to link back to a specific webpage. This is an umbrella term that’s used to describe a variety of content and promotion scheme combinations with the common goal of attracting natural, editorially granted links. Link baiting a prominent tactic
Black hat SEO refers to a set of optimization practices deemed by search engines to be against their terms of use. Often done in an effort to game the ranking systems, this type of SEO is generally frowned upon in the digital marketing community. For the most part, search engines do a great job of
Link acquisition is not easy work. It’s a sexy topic in SEO circles because it’s a facet of optimization that most of us can influence but cannot directly control. Even as we enter the age of semantic search and brand-biased search engines, we still pursue links voraciously because their power to influence rankings is
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.
In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the
No, this is not a “guest blogging is dead” article. As a matter of fact, I’ll be the first to say that I’m still doing it today for friends in the SEO industry. Guest posting is still a great way to collaborate, reach new potential readers and get more exposure for your brand. That’s how
Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake
