PeepCon view from the stage

SEO Presentation Deck Motherload from PeepCon

As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.

2014 to 2015 leap

SEO Strategies We’re Focusing on in 2015

In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the

Scaling Back on Guest Blogging

Scaling Back on Guest Blogging: Four Reasons Why

No, this is not a “guest blogging is dead” article. As a matter of fact, I’ll be the first to say that I’m still doing it today for friends in the SEO industry. Guest posting is still a great way to collaborate, reach new potential readers and get more exposure for your brand. That’s how

Beach

Next-Gen Link Prospecting

  Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake