On-page SEO is the process of improving search engine rankings and traffic by applying improvements on a website’s HTML. It’s often viewed as the most basic aspect of the entire optimization process, but it’s also one of the most impactful. Without sound on-page SEO, a website with otherwise good ranking potential can find itself
An alt tag is a description of an image that are used within an HTML code in order to describe what is depicted on the image and what its function is on a webpage. Essentially, an alt tag is the text that gets displayed on a webpage in the event that an image does not
An XML sitemap is a file that helps search engines crawl and index a website’s pages more intelligently. Through this protocol, web crawlers can locate more URLs, determine their place in the site’s information architecture and understand their level of importance in the site’s hierarchy of pages.
If you’re keeping tabs on search engine news at all, there’s no way you would have missed last month’s non-event “Mobilegeddon” – Google’s mobile-friendly algorithm update launch. April 21st came and went but the drastic shakeup in the SERPs that many anticipated never happened. In Mobilegeddon’s vacuum, however, Google managed to slip a major algorithm
In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the
Originally launched in February of 2011, the Google Panda update was developed to keep low-quality content off the top pages of the Big G’s search results. Since then, Panda went through dozens of refreshes virtually every month. Panda rollouts became so common that Google stopped making big announcements and the SEO world just learned to