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Alt Tags: Everything You Need to Know

An alt tag is a description of an image that are used within an HTML code in order to describe what is depicted on the image and what its function is on a webpage. Essentially, an alt tag is the text that gets displayed on a webpage in the event that an image does not

GlenDemands XML SItemap

XML Sitemaps: Everything You Need to Know

  An XML sitemap is a file that helps search engines crawl and index a website’s pages more intelligently. Through this protocol, web crawlers can locate more URLs, determine their place in the site’s information architecture and understand their level of importance in the site’s hierarchy of pages.

Ghost

Google Phantom 2 Update: What it is and How to Deal With It

If you’re keeping tabs on search engine news at all, there’s no way you would have missed last month’s non-event “Mobilegeddon”  – Google’s mobile-friendly algorithm update launch. April 21st came and went but the drastic shakeup in the SERPs that many anticipated never happened. In Mobilegeddon’s vacuum, however, Google managed to slip a major algorithm

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SEO Strategies We’re Focusing on in 2015

In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the

Panda

Panda 4.0 Simplified: What it is and How to Deal with It

Originally launched in February of 2011, the Google Panda update was developed to keep low-quality content off the top pages of the Big G’s search results. Since then, Panda went through dozens of refreshes virtually every month. Panda rollouts became so common that Google stopped making big announcements and the SEO world just learned to