Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
A broken link audit involves finding, verifying, and fixing broken or abnormal hyperlinks. Auditing and fixing broken links is an important part of on-page and technical search engine optimization because links are important for distributing link equity and facilitating navigation for search engine web crawlers. Links are also important for human users and, when used correctly, can
One less-discussed thing about the SEO industry is just how much of a grind it is. Whether you’re a writer, link outreach specialist, web developer, or any other kind of search optimization professional, you will eventually come to a point where you’ll start to feel uninspired and completely unable to get into the zone. While most people
Despite the ever-growing global demand for SEO services, Filipinos who enter this key industry are highly likely to change careers after just a few years. It’s not because SEO is particularly difficult. Let’s be clear — SEO is not rocket science or brain surgery. It does not take exceptional intellect to make it in the
As the Philippines’ most respected SEO agency, one of the most common questions we get asked is about the tools and software that we use for search engine optimization. This is because many of the best-reviewed tools designed for SEO too expensive for newbie Filipino SEO professionals who have to make do with free alternatives.
It’s tough to make a good digital impression on potential customers when your website isn’t performing up to par with your competitors. If the website’s loading speed is too slow, if it’s difficult to navigate, or if it’s not responsive enough, then there’s a good chance that your visitors will immediately opt to check out
Website domain migrations are a common fear among digital marketers thanks to the inevitable drop in organic traffic. In the old days of SEO, the drop in organic visits caused by site migrations could sometimes be permanent, causing a catastrophic loss of leads and conversions. However, this no longer is the case. Google’s algorithms are
The “nofollow” attribute is one of the first things SEO trainees are taught and it is one of the most important concepts in search engine optimization. The strategic use of nofollow tags can help sites better optimize the distribution of link equity, prevent associations with sketchy external websites, and help increase search engine visibility. A
Link building is the bread and butter of the Philippine SEO industry. The proper development of site backlink profiles is such an important aspect of sustainable search engine visibility that there are some SEO agencies that simply focus on different aspects of link building. Of course, not all backlinks are equally valuable. As much as
Keyword cannibalization happens when multiple pages on one website compete for the same keyword. This isn’t common for smaller websites but it can be an issue for bigger resource and ecommerce sites. If keyword cannibalization does happen on high-value pages, it can cause a serious dip in rankings and organic traffic, potentially endangering a website’s
B2B SEO (business-to-business search engine optimization) refers to SEO campaigns where the target customers are businesses, rather than individual consumers. Most people are familiar with B2C (business-to-consumer) marketing because B2C campaigns are directly targeted at regular people. However, for most successful SEO agencies, B2B clients are where the money is. Working for B2B clients
