Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
Another year in SEO just wrapped up, and like always, it didn’t stand still. If you’ve been working in this field for any length of time, you would know by now how fast things move. What worked twelve months ago might not hold water today, and the only way to stay ahead is to keep
As an SEO agency owner, I get asked a lot of big picture questions by clients. The most persistent in the past year has to be “are we optimizing for AI search?” I chuckle – at least internally – when I hear this. Not because there’s anything wrong with the question, but really because this
Google officially rolled out its December 2025 core update on December 12, marking the third core algorithm adjustment of the year and the fourth confirmed update overall. According to the Big G, the rollout may take up to three weeks to fully implement. As with previous core updates, this one aims to enhance Google’s ability
Your website can attract all the traffic in the world, but if visitors aren’t converting, why have it to begin with? Today’s users form impressions of a website often within a few seconds, and those first impressions play a big role in whether they stay, engage, or move on. People instinctively judge a site’s relevance
More Filipinos are now shopping online for just about everything, from groceries and gadgets to clothing and home essentials. While this shift has been happening for some time, businesses are only beginning to understand that having a strong online presence is no longer optional. While it is a great start, simply launching an online storefront
When you’re trying to understand how people interact with your website, one of the most telling metrics you can look at is your bounce rate. It shows the percentage of visitors who land on your site and leave without clicking anything or exploring further. While it might seem like just another number in your analytics
Whether someone’s discovering your brand for the first time or revisiting to learn more, your website often sets the stage for how that relationship unfolds. From color choices to button placement, every design detail plays a role in building, or eroding, your credibility. It doesn’t take long for users to form an impression, and that
The latest numbers are in and it looks like there’s no stopping the generative AI future. The use of large language models (LLMs) in every day, average Joe behavior continues to grow by leaps and bounds as usage of traditional search engines like Google have dipped slightly. Don’t get it twisted: search will be part
Google has officially rolled out its second broad core update for 2025. Announced on July 2nd, the June 2025 core update is expected to take up to three weeks to fully roll out. As with previous updates, Google made the announcement through its official channels, noting that the ranking release history page will be updated
Google has been beating the AI drum hard lately when it comes to its new Search Generative Experience (SGE). Naturally, this has put the SEO community on edge. While Google has admitted that AI Mode and AI Overviews wil inevitably cannibalize regular organic search, they’ve also said that there’s a trade-off: you’ll be getting fewer