Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
A meta robots tag is a short snippet of HTML code at the head section of each webpage that instructs search engine robots what they can or can’t do. There are many types of meta robots tags, but the most commonly used are the noindex, noarchive, and nofollow tags. If you do search engine optimization, particularly technical SEO, you will already
For a field that is only a small part of digital marketing, search engine optimization is remarkably multidisciplinary. For instance, our full-service SEO agency employs people with backgrounds in marketing, journalism, literature, computer science, graphic design, math, web development, and many others. In most cases, your background will determine what specific parts of SEO you get into,
Black hat SEO is a touchy subject in digital marketing. Most SEO services and thought leaders don’t publicly condone it yet it is obviously something that works for a lot of businesses. Some SEO professionals will even go so far as to tell you that black hat SEO tactics won’t work — even if they do it themselves
Careers in SEO have been around for almost as long as there have been search engines. However, they only really started to take off in the Philippines in the past decade. You’ll now find Filipino SEO professionals everywhere, working in in-house marketing departments, SEO agencies, and as freelancers, earning competitive salaries and contributing to the
Many factors go into molding skilled and well-rounded SEO professionals. Dedication, experience, open-mindedness, communicativeness, and even luck can all play a part in building you up into someone that other people in your industry look up to. However, less discussed than those other factors is the role your bosses and other mentors play. For those
If you found our video or this post using the search term “SEO prices in the Philippines” there is a very high chance that you’re from outside the country. This makes sense as the Philippines is a major player in the low-cost, high-value segment for business process outsourcing (BPO), including search engine optimization services.
Link building is the lifeblood of SEO services the world over thanks to the immense value Google places on backlinks. Backlinks are important because they give the websites we optimize the “link juice” they need to rank on search engine results pages (SERPs). The more links a landing page has from authoritative sources, the better its
While some digital marketers have yet to get the memo, using cheap, low-quality content to bolster a site’s backlink profile is becoming less and less feasible by the day. If you want your link building and content marketing campaigns to be more effective, you have to invest in quality content creation. While SearchWorks is best
Search engine optimization (SEO) now involves much more than optimizing landing pages for queries typed into Google Search. Over the decades, search engines have evolved to use a variety of other inputs, including visuals and, of course, sound. Today, millions of hands-free online searches per day are initiated through voice commands on mobile devices, smart
In the months leading up to the 2022 Philippine elections, the country’s social media landscape was abuzz with conversation about a certain search engine optimization (SEO) topic. This was pretty exciting for providers of SEO services who were tired of explaining the specifics of their jobs to their friends and families. As you probably figured
