Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
Let’s get straight to the point. The quality of your reports can make or break your career as an SEO professional. It doesn’t matter whether you’re a freelancer, you’re an agency type, or you work in an in-house marketing department. It doesn’t matter how hard you work or how much you contribute to
In less than a decade, Lazada has established itself alongside Shopee as the premier ecommerce platform in the Philippines. It’s no secret that marketing has a lot to do with the online marketplace’s rapid ascent, and a strong search engine presence has been a key aspect of its strategy. Try to search for any
Given what’s currently unfolding in the world right now, there’s a high chance that you’re one of the people who are affected by the mass quarantine imposed by several governments. So why not use this time to plan your SEO strategy and familiarize yourself with the changes that have recently occurred? To start, you might
We can talk all we want about creative link building strategies but if we’re all being honest here, most of us would admit that guest posting is still far and away the most scalable and predictable means of acquiring backlinks. It’s simple, effective and relatively risk-free when done correctly by competent SEO professionals. However, done
They said it couldn’t be done, but they haven’t been paying attention to what we’ve been doing for several years now. On June 22nd, 2019, the Philippine SEO community experienced its first ever 100% free SEO conference as SearchWorks hit town and delivered on every promise made in its name. Thanks to our generous sponsors
Google MyBusiness might not remain a free service forever, as the Big G starts sending out feelers to gauge people’s attitudes towards paying for their listings. In a tweet, Sean Bucher showed a screenshot of a message that Google has been sending out to some business owners. The message is mostly about updated features
Good implementation of proven technical SEO techniques is one of the foundations of a successful SEO campaign. A well-performing site that judiciously allows the indexing of the right kinds of pages in its domain will almost always have a leg up over non-technical SEO savvy competitors in Google’s SERPs. Far too often, SEOs overlook
A couple of weeks ago, we released the presentation decks for PeepCon 3.0. As promised, we cleaned up the video footage of each presentation and we are releasing it to the public 100% free of charge. PeepCon has always been about providing equitable learning experiences to the Filipino SEO community. We recognize that many of
Last Feb. 17th, 2018, the long-anticipated PeepCon 3.0 SEO conference finally happened. Suffice it to say, the event went off without a hitch and more than 300 attendees went home really satisfied with the quality and quantity of insights they got from the speakers. At this point, there can be no more doubt as to
Editor’s note: this is a guest article by Kevin Ocasio. The views and information expressed here are the writer’s own and may not necessarily reflect this blog’s own. As someone who’s serious about growing a business blog that will thrive for many years, I can attest that building quality links is one of my biggest
