Breakdown: May 2024 Google Documentation Leak

 The year 2024 just keeps hitting the SEO world with big news after big news. Hot off the heels of the seismic March 2024 Core Update and the US launch of Google’s AI Overviews, we have another spicy situation on our hands. On May 24th, a significant leak of Google’s internal algorithm documentation was

Google AI Overviews and SEO: Everything You Need to Know

Google’s been on a roll with big announcements lately. Less than a month after the end of its March Core Algorithm Update rollout, the search giant made another big splash by unveiling its biggest stride yet into the integration of AI into its search results. On May 14th, 2024, Google announced a significant update to

The March 2024 Google Update Was Massive. Here’s What to Do Next

While I’ve always been the complete opposite of a SEO hypebeast, there are times when you have to call a spade a spade and acknowledge that something big just went down. Between March 5th and April 19th, 2024, Google rolled out its most impactful update of the last decade and it marks an inflection point

SEO Detox: How to Lower Your Stress Levels as a Digital Marketing Professional

Unless you have a nasty boss or difficult clients, being a search engine optimization (SEO) professional probably isn’t as stressful as many other jobs out there. Nonetheless, the field offers more than enough stress to go around, especially in areas like client relationship management, content creation, and linkbuilding. If you want to make a career out of SEO you have to

13 Awesome Side Skills to Have as a SEO Specialist

SearchWorks founder Glen Dimaandal often points out that search engine optimization (SEO) is a skill that just about anyone can learn. And this is mostly true. For the most part, becoming competent in key SEO practices like technical SEO and linkbuilding just requires you to put in the time and get your hands dirty. However, excelling at SEO will require much more than simple adherence

9 Design Elements That Improve Conversion Rates in 2024

At SearchWorks, we’re huge believers in the power of search engine optimization (SEO). With the right SEO team, your e-commerce site can cost-effectively amass a large number of qualified leads for a much lower cost than most other digital marketing campaigns. But, as the saying goes: you can lead a horse to water, but you can’t make them drink.

Improving Brand Signals to Boost Your Rankings

Running a search engine optimization (SEO) campaign without developing your brand signals can be compared to pedaling a bike with one foot. Sure, you might move forward. But, sooner or later, you’ll lose steam and fall over. Discussions of brand signals are often confusing because the term is used to refer to two related things:

AI Content Checkers: Waste of Time or Actually Useful for SEO?

By the time this is published, it will have been well over a year since ChatGPT and other generative AI tools disrupted the digital marketing industry and became household names. Already, we’re seeing a dramatic reduction in the resources needed to build websites and populate them with useful, actionable content. However, there are fears that

6 Reasons Why You Should Optimize Your Website for Voice Search

Thanks to the technologies available today, searching for information has never been easier. There’s no need to fumble with your device’s keyboard to make a quick online query—just ask Siri, Alexa, or your Google Assistant and, like magic, the info you need will be readily available to you. This era of technological advancement has spurred