Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
This week, Google added a new section to its anti-spam policies where it stated that it can take “appropriate action” against websites that engage in activities that intend to bypass or circumvent restrictions levied by the search engine in the past. While Google did not explicitly mention activities that it views as attempts to bypass
You’ll find a lot of guides online that teach you how to take your website to the top of Google’s search results. However, you’ll find almost nothing about how to keep it there. This is understandable, as most SEO jobs involve taking a site with low rankings and taking it to Google’s first page. SEO
Any digital marketer who knows what they’re doing will tell you that “content is king”. Unfortunately, there are a lot of marketers who could not identify good content, let alone develop it. This can be especially tragic when these less-knowledgable marketers work on your website’s content. If your content is not developed and presented to a sufficient
In the Philippines, one of the few upsides of the COVID-19pandemic was the rapid growth of the digital economy. Thanks to the lockdowns, many businesses that were previously resistant to the idea of digitization were finally forced to engage in ecommerce. Even more importantly, hundreds of thousands of Filipinos finally found the time to work
Websites can fail to get traction on search engines for any number of reasons. Sometimes the problem boils down to mismanagement or a lack of on-page SEO. If either of these are the case for your site, you can count yourself lucky because these issues are easy to solve. Unfortunately, there are times when the
More small Filipino businesses are now investing in search engine optimization (SEO) to give them an advantage over their local competitors. While SEO activities like technical SEO, and link building can help your local business get to the top of Google’s organic search results, one underutilized method for ramping up local customer interest is
While the Philippines has made a lot of progress in its adoption of digital communications technologies, it’s hard to deny that it remains far behind its ASEAN neighbors in terms of the size and maturity of its ecommerce sector. In particular, local SEO practices implemented by local businesses are, at times, a generation behind what
As many of you are well aware, the Philippines had its first major SEO conference in years when SearchWorks.Ph hosted PeepCon Lite happened last August 13, 2022 at the Marco Polo Hotel in Pasig City, Metro Manila. The event was a big hit with the Philippine SEO community as some 300 digital marketing professionals from
Let’s get straight to the point. The quality of your reports can make or break your career as an SEO professional. It doesn’t matter whether you’re a freelancer, you’re an agency type, or you work in an in-house marketing department. It doesn’t matter how hard you work or how much you contribute to
In less than a decade, Lazada has established itself alongside Shopee as the premier ecommerce platform in the Philippines. It’s no secret that marketing has a lot to do with the online marketplace’s rapid ascent, and a strong search engine presence has been a key aspect of its strategy. Try to search for any
