Nofollow Explained

The “nofollow” attribute is one of the first things SEO trainees are taught and it is one of the most important concepts in search engine optimization. The strategic use of nofollow tags can help sites better optimize the distribution of link equity, prevent associations with sketchy external websites, and help increase search engine visibility. A

Finding Relevant Link Sources Using Google Search Operators

Link building is the bread and butter of the Philippine SEO industry. The proper development of site backlink profiles is such an important aspect of sustainable search engine visibility that there are some SEO agencies that simply focus on different aspects of link building. Of course, not all backlinks are equally valuable. As much as

Keyword Cannibalization And How To Fix It

Keyword cannibalization happens when multiple pages on one website compete for the same keyword. This isn’t common for smaller websites but it can be an issue for bigger resource and ecommerce sites. If keyword cannibalization does happen on high-value pages, it can cause a serious dip in rankings and organic traffic, potentially endangering a website’s

B2B SEO Guide

B2B SEO (business-to-business search engine optimization) refers to SEO campaigns where the target customers are businesses, rather than individual consumers. Most people are familiar with B2C (business-to-consumer) marketing because B2C campaigns are directly targeted at regular people. However, for most successful SEO agencies, B2B clients are where the money is. Working for B2B clients isn’t

XML Sitemap Audit Guide

An XML sitemap is a set of website instructions implemented by webmasters that tell search engines which URLs could be crawled. As the name suggests, sitemaps provides search engine crawlers with a “map” of a given website. Before the Sitemaps protocol became widely adopted by all major search engines in the 2000s, the only way

Google E-A-T Explained

Longtime SEO professionals will agree that there’s a basic formula for improving search visibility. First, websites need good technical and on-page SEO to build a strong foundation for other optimizations. Next, content needs to be updated regularly and developed to high standards. Lastly, links need to be built out to other relevant sites to improve link

Meta Robots Tag Audit Guide

A meta robots tag is a short snippet of HTML code at the head section of each webpage that instructs search engine robots what they can or can’t do. There are many types of meta robots tags, but the most commonly used are the noindex, noarchive, and nofollow tags. If you do search engine optimization, particularly technical SEO, you will already

A Total SEO Newbie’s Guide to CSS

For a field that is only a small part of digital marketing, search engine optimization is remarkably multidisciplinary. For instance, our full-service SEO agency employs people with backgrounds in marketing, journalism, literature, computer science, graphic design, math, web development, and many others. In most cases, your background will determine what specific parts of SEO you get into,

The Most Profitable Niches for Black Hat SEO

Black hat SEO is a touchy subject in digital marketing. Most SEO services and thought leaders don’t publicly condone it yet it is obviously something that works for a lot of businesses. Some SEO professionals will even go so far as to tell you that black hat SEO tactics won’t work — even if they do it themselves from

How to Land Your First SEO Job

Careers in SEO have been around for almost as long as there have been search engines. However, they only really started to take off in the Philippines in the past decade. You’ll now find Filipino SEO professionals everywhere, working in in-house marketing departments, SEO agencies, and as freelancers, earning competitive salaries and contributing to the