Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
If you’ve been paying attention to the business news in the past few years, you’re probably aware that ecommerce has seen consistently sharp growth for the past decade or so. At the end of 2016, global ecommerce sales soared to $1.9 trillion and this trend is expected to keep its pace in the foreseeable future.
As any seasoned SEO professional will tell you, links are the lifeblood of the web. They are like the streets and avenues that interconnect this expansive megalopolis, allowing search engines to discover new web pages and helping them determine how to rank these web pages in their search results. Links also come in two different
What Are Deep Links? Simply put, a deep link is any link that points a user to a specific web page that may be several layers deep past the site’s home page. In most cases, as long as the link doesn’t go to the website’s home page, then it is effectively considered a deep link.
Coming up with content for your site can be difficult at times, so it’s not uncommon to ask ourselves if there was a quicker and better way to do it. With content being the core of your site’s very identity, it’s important to get it right. However, many site owners are tempted with doing things
Since its early days, Google has been actively taking steps to make sure it delivers the best quality search results to its users. This means not just determining which pages respond best to a query’s intent, but also keeping undeserving pages off the top of its SERPs. It sounds simple, but it’s easier said than
Understanding 301 Redirects A 301 redirect is basically a permanent redirection of one URL to another. Whenever site visitors or search engine bots land on a redirected page, the redirection code sends them to a specified URL from the one they typed in or selected from the SERPs. Search engines in particular are given express
An XML sitemap is a file that helps search engines crawl and index a website’s pages more intelligently. Through this protocol, web crawlers can locate more URLs, determine their place in the site’s information architecture and understand their level of importance in the site’s hierarchy of pages.
Robots.txt is the standard means by which websites tell search engine spiders and other crawlers which pages are open to scanning and which ones are off-limits. Also known as the robots exclusion standard or robots exclusion protocol, it’s used by most websites today and honored by most web crawlers. The protocol is often used on
Pursuing a career in search engine optimization is one of the best moves you can make as a young professional. This is a field that offers countless earning opportunities today and in the foreseeable future. It also has a wide open entry point: you can learn it and practice it regardless of educational attainment and
Okay, I admit: it’s me. That’s why you landed on this page. But hey, I know it would be weird to list myself in my own blog post, so here goes: With its young and highly educated population, it’s not surprising that the Philippines has produced its fair share of legitimate SEO talents over the
