Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
More small Filipino businesses are now investing in search engine optimization (SEO) to give them an advantage over their local competitors. While SEO activities like technical SEO, and link building can help your local business get to the top of Google’s organic search results, one underutilized method for ramping up local customer interest is
While the Philippines has made a lot of progress in its adoption of digital communications technologies, it’s hard to deny that it remains far behind its ASEAN neighbors in terms of the size and maturity of its ecommerce sector. With the exception of the best Philippine SEO agencies, local SEO practices are, at times, a
The accumulation of quality backlinks through link building is one of the most difficult and, at the same time, one of the most important types of search engine optimization (SEO). Backlinks are used by Google’s search algorithms as votes of confidence relating to the target site’s quality. The more backlinks a website has from trusted,
As many of you are well aware, the Philippines had its first major SEO conference in years when SearchWorks.Ph hosted PeepCon Lite happened last August 13, 2022 at the Marco Polo Hotel in Pasig City, Metro Manila. The event was a big hit with the Philippine SEO community as some 300 digital marketing professionals from
Let’s get straight to the point. The quality of your reports can make or break your career as an SEO professional. It doesn’t matter whether you’re a freelancer, you’re an agency type, or you work in an in-house marketing department. It doesn’t matter how hard you work or how much you contribute to your
In less than a decade, Lazada has established itself alongside Shopee as the premier ecommerce platform in the Philippines. It’s no secret that marketing has a lot to do with the online marketplace’s rapid ascent, and a strong search engine presence has been a key aspect of its strategy. Try to search for any
Helping new employees learn SEO isn’t the easiest thing in the world. With so many ranking factors to consider, concepts to grasp, and processes to learn, the journey to SEO competence can be overwhelming. Over the years, we’ve tried different approaches to help expedite the learning process for our new employees. What we found
Given what’s currently unfolding in the world right now, there’s a high chance that you’re one of the people who are affected by the mass quarantine imposed by several governments. So why not use this time to plan your SEO strategy and familiarize yourself with the changes that have recently occurred? To start, you might
We can talk all we want about creative link building strategies but if we’re all being honest here, most of us would admit that guest posting is still far and away the most scalable and predictable means of acquiring backlinks. It’s simple, effective and relatively risk-free when done correctly by competent SEO professionals. However, done
They said it couldn’t be done, but they haven’t been paying attention to what we’ve been doing for several years now. On June 22nd, 2019, the Philippine SEO community experienced its first ever 100% free SEO conference as SearchWorks hit town and delivered on every promise made in its name. Thanks to our generous sponsors
