Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
In the Philippines, one of the few upsides of the COVID-19 pandemic was the rapid growth of the digital economy. Thanks to the lockdowns, many businesses that were previously resistant to the idea of digitization were finally forced to engage in ecommerce. Even more importantly, hundreds of thousands of Filipinos finally found the time to
Websites can fail to get traction on search engines for any number of reasons. Sometimes the problem boils down to mismanagement or a lack of on-page SEO. If either of these are the case for your site, you can count yourself lucky because these issues are easy to solve, especially with an expert SEO team
More small Filipino businesses are now investing in search engine optimization (SEO) to give them an advantage over their local competitors. While SEO activities like technical SEO, and link building can help your local business get to the top of Google’s organic search results, one underutilized method for ramping up local customer interest is
While the Philippines has made a lot of progress in its adoption of digital communications technologies, it’s hard to deny that it remains far behind its ASEAN neighbors in terms of the size and maturity of its ecommerce sector. With the exception of the best Philippine SEO agencies, local SEO practices are, at times, a
The accumulation of quality backlinks through link building is one of the most difficult and, at the same time, one of the most important types of search engine optimization (SEO). Backlinks are used by Google’s search algorithms as votes of confidence relating to the target site’s quality. The more backlinks a website has from trusted,
As many of you are well aware, the Philippines had its first major SEO conference in years when SearchWorks.Ph hosted PeepCon Lite happened last August 13, 2022 at the Marco Polo Hotel in Pasig City, Metro Manila. The event was a big hit with the Philippine SEO community as some 300 digital marketing professionals from
Let’s get straight to the point. The quality of your reports can make or break your career as an SEO professional. It doesn’t matter whether you’re a freelancer, you’re an agency type, or you work in an in-house marketing department. It doesn’t matter how hard you work or how much you contribute to your
In less than a decade, Lazada has established itself alongside Shopee as the premier ecommerce platform in the Philippines. It’s no secret that marketing has a lot to do with the online marketplace’s rapid ascent, and a strong search engine presence has been a key aspect of its strategy. Try to search for any
Helping new employees learn SEO isn’t the easiest thing in the world. With so many ranking factors to consider, concepts to grasp, and processes to learn, the journey to SEO competence can be overwhelming. Over the years, we’ve tried different approaches to help expedite the learning process for our new employees. What we found
Given what’s currently unfolding in the world right now, there’s a high chance that you’re one of the people who are affected by the mass quarantine imposed by several governments. So why not use this time to plan your SEO strategy and familiarize yourself with the changes that have recently occurred? To start, you might
