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PeepCon: Search Marketing Knowledge for All

  If you’ve ever wanted to learn from the best SEO minds in the Philippines but you’ve been deterred by distance and expensive registration fees, this announcement is for you. After months of planning, GDI has put together the most accessible, most value-packed and most intellectually stimulating search marketing conference we could come up with.

2014 to 2015 leap

SEO Strategies We’re Focusing on in 2015

In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the

Contract Signing

[Download] The SEO Service Contract Template We Use

There’s a lot more to closing a deal with prospective SEO clients than just generating leads, crafting effective proposals and delivering eloquent presentations. Putting everything you agreed on with the client into writing is a crucial component to having a fruitful working relationship. To make everything formal and to keep both parties true to their

Influence Concept.

From Nobody to Influencer: 11 Tips to Make the Transformation Happen

Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more.  Influence also helps our content assets get consumed at a higher rate, paving the way for

silo-barrel

Using SEO Silos to Win in the Hummingbird Era

What is a SEO Silo? A SEO silo refers to a type of information architecture that groups pages in websites according to topical relevance. It’s an advanced on-page optimization technique that seeks to improve search visibility as well as overall user experience. Creating quality content is an integral part of SEO in Google’s Hummingbird era.

SearchMetrics ranking Factors

Points for Action on SearchMetrics Ranking Factors 2014

A couple of weeks ago, SearchMetrics released its annual Ranking Factors Study. Like past iterations, the 2014 study used the top 30 ranking pages for 10,000 keyword queries on Google to test the correlation between ranking factors and the position of pages within the SERPs. After processing the data from about 300,000 URLs, SearchMetrics produced

Scaling Back on Guest Blogging

Scaling Back on Guest Blogging: Four Reasons Why

No, this is not a “guest blogging is dead” article. As a matter of fact, I’ll be the first to say that I’m still doing it today for friends in the SEO industry. Guest posting is still a great way to collaborate, reach new potential readers and get more exposure for your brand. That’s how