Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.
GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.
In my estimation, I have about 300 SEO friends whom I’ve met in person or online. When I converse with them, the topic that never seems to get old is manual action penalties and how to recover from them. One of the questions that I get asked about the most is how many attempts it
A few hours ago, Google officially rolled out its mobile-friendly algorithm across the globe. This is an update that seeks to reward sites that offer mobile-friendly user experiences on its search results for mobile devices. From the time it was announced, the update sent tremors throughout the SEO community. People, it seemed, were bracing for
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.
Just when you thought PeepCon couldn’t possibly pack more value for money, the goodies just keep pouring in. Our friends over at Truelogic.com.ph the creators of Siteoscope.com pulled out all the stops and we’re glad to announce that everyone who attends the PeepCon will receive a 90-day free trial of their awesome search marketing tool!
Just 11 days from now, the hotly-anticipated search marketing conference PeepCon will happen at the Heritage Hotel Manila ballroom in Pasay City. An estimated 160 marketers and entrepreneurs will attend the event for a full day of learning and networking opportunities.
This one will be a quickie just because my schedule in this US trip has been insane. I’ll be writing a more elaborate post next week or the one after the next. SMX West 2015 was everything I imagined it to be and more. The sessions, the socials and the experience of being at the
“Thin content” is one of the most misinterpreted on-site optimization buzzwords bar none. These are supposedly pages that have word counts of 250 or lower. Having too many of these, they say, could get you dinged with Panda or manual action penalties from Google. The popular recourse is to find all low word count pages
Contrary to what some may believe, potential SEO clients don’t automatically choose the service provider whom they find first on Google. Business people looking for search marketing services typically look at several agencies and contact them to see who can make the most compelling service offer. In a scenario like this, search ranking advantages take
If you’ve ever wanted to learn from the best SEO minds in the Philippines but you’ve been deterred by distance and expensive registration fees, this announcement is for you. After months of planning, GDI has put together the most accessible, most value-packed and most intellectually stimulating search marketing conference we could come up with.
In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the
