Data Highlighter

Data Highlighter: a Hidden Gem in Search Console

Adding Schema markup microdata to our webpages is helpful in acquiring more organic traffic for our sites. Though Google has not declared it as a ranking factor, the search giant has acknowledged that it uses structured data to better understand the HTML elements of a site so it can use them for rich snippets.

Mobilegeddon

Google “Mobilegeddon” Rolls Out: Let’s Get the Facts Straight

A few hours ago, Google officially rolled out its mobile-friendly algorithm across the globe. This is an update that seeks to reward sites that offer mobile-friendly user experiences on its search results for mobile devices. From the time it was announced, the update sent tremors throughout the SEO community. People, it  seemed, were bracing for

silo-barrel

Using SEO Silos to Win in the Hummingbird Era

What is a SEO Silo? A SEO silo refers to a type of information architecture that groups pages in websites according to topical relevance. It’s an advanced on-page optimization technique that seeks to improve search visibility as well as overall user experience. Creating quality content is an integral part of SEO in Google’s Hummingbird era.

Delivery man

Building the On-Site SEO Foundation for Content Marketing Campaigns

In the last few years, content marketing has become one of the most popular ways to reach your target audience online. It’s easy to learn, it doesn’t require big investments and its payoffs can be monumental. When done right, content marketing can establish your brand as an authority in your niche. Authority, of course, can