While the vast majority of clients and bosses you’ll deal with are upstanding people, you will inevitably meet certain individuals who could only be described as special. But special as they are, these people tend to behave in rather predictable patterns. After years in the SEO business, we’ve noticed that abusive client behaviors tend to
More small Filipino businesses are now investing in search engine optimization (SEO) to give them an advantage over their local competitors. While SEO activities like technical SEO, and link building can help your local business get to the top of Google’s organic search results, one underutilized method for ramping up local customer interest is
While the Philippines has made a lot of progress in its adoption of digital communications technologies, it’s hard to deny that it remains far behind its ASEAN neighbors in terms of the size and maturity of its ecommerce sector. In particular, local SEO practices implemented by local businesses are, at times, a generation behind what
The accumulation of quality backlinks through link building is one of the most difficult and, at the same time, one of the most important types of search engine optimization (SEO). Backlinks are used by Google’s search algorithms as votes of confidence relating to the target site’s quality. The more backlinks a website has from trusted,
On August 25, 2022, Google rolled out its latest product review algorithm update, the latest in a series of similar updates since 2021. The completion of the so-called “Helpful Content Update” is set to take two weeks, though as with many things related to Google Search, this is by no means a sure thing. What we
Can anyone become an SEO specialist? Is it easy to learn SEO from scratch and excel in the profession? And what does it take to become a “legit” practitioner of SEO in the Philippines? We’ve been asked variations of these questions many l times, and we find it important to answer them as our field
On-page SEO is the process of improving search engine rankings and traffic by applying improvements on a website’s HTML. It’s often viewed as the most basic aspect of the entire optimization process, but it’s also one of the most impactful. Without sound on-page SEO, a website with otherwise good ranking potential can find itself
Let’s get straight to the point. The quality of your reports can make or break your career as an SEO professional. It doesn’t matter whether you’re a freelancer, you’re an agency type, or you work in an in-house marketing department. It doesn’t matter how hard you work or how much you contribute to
With the explosion of ecommerce in the Philippines during the past few years, the demand for ecommerce SEO services has proportionally spiked. Search visibility is essential to an online store’s survival and investing in it can spell the difference between becoming a household name and fading into obscurity. Several years ago, doing SEO for
In less than a decade, Lazada has established itself alongside Shopee as the premier ecommerce platform in the Philippines. It’s no secret that marketing has a lot to do with the online marketplace’s rapid ascent, and a strong search engine presence has been a key aspect of its strategy. Try to search for any
