Can anyone become an SEO specialist? Is it easy to learn SEO from scratch and excel in the profession? And what does it take to become a “legit” practitioner of SEO in the Philippines? We’ve been asked variations of these questions many l times, and we find it important to answer them as our field
On-page SEO is the process of improving search engine rankings and traffic by applying improvements on a website’s HTML. It’s often viewed as the most basic aspect of the entire optimization process, but it’s also one of the most impactful. Without sound on-page SEO, a website with otherwise good ranking potential can find itself
Let’s get straight to the point. The quality of your reports can make or break your career as an SEO professional. It doesn’t matter whether you’re a freelancer, you’re an agency type, or you work in an in-house marketing department. It doesn’t matter how hard you work or how much you contribute to
With the explosion of ecommerce in the Philippines during the past few years, the demand for ecommerce SEO services has proportionally spiked. Search visibility is essential to an online store’s survival and investing in it can spell the difference between becoming a household name and fading into obscurity. Several years ago, doing SEO for
In less than a decade, Lazada has established itself alongside Shopee as the premier ecommerce platform in the Philippines. It’s no secret that marketing has a lot to do with the online marketplace’s rapid ascent, and a strong search engine presence has been a key aspect of its strategy. Try to search for any
Helping new employees learn SEO isn’t the easiest thing in the world. With so many ranking factors to consider, concepts to grasp and processes to learn, the journey to SEO competence can be overwhelming. Over the years, we’ve tried different approaches to help expedite the learning process for our new employees. What
Ranking high on Google for competitive keywords isn’t easy. With over 200 ranking factors to consider, it’s easy to get overwhelmed by the details and miss out on the things that really impact rankings in a major way. At SearchWorks.PH, we know this and we keep it in mind when we teach SEO
Digital marketing has exploded in popularity among Philippine businesses in the past decade and SEO is at the forefront of the digital transformation revolution. In this episode, Glen Dimaandal discusses key statistics that prove the importance of search engines in the modern digital economy and Glen makes the case on why you should invest
