Link building is the lifeblood of SEO services the world over thanks to the immense value Google places on backlinks. Backlinks are important because they give the websites we optimize the “link juice” they need to rank on search engine results pages (SERPs). The more links a landing page has from authoritative sources, the better its
One of the most common questions we get from new SEOs is how they could get enough high-quality backlinks without using an excessive amount of resources. This is an important question because, unlike other search engine optimization activities like technical and on-page SEO, link building has unlimited potential for both ranking your website and
While some digital marketers have yet to get the memo, using cheap, low-quality content to bolster a site’s backlink profile is becoming less and less feasible by the day. If you want your link building and content marketing campaigns to be more effective, you have to invest in quality content creation. While SearchWorks is best
Search engine optimization (SEO) now involves much more than optimizing landing pages for queries typed into Google Search. Over the decades, search engines have evolved to use a variety of other inputs, including visuals and, of course, sound. Today, millions of hands-free online searches per day are initiated through voice commands on mobile devices, smart
In the months leading up to the 2022 Philippine elections, the country’s social media landscape was abuzz with conversation about a certain search engine optimization (SEO) topic. This was pretty exciting for providers of SEO services who were tired of explaining the specifics of their jobs to their friends and families. As you probably figured
How do you convince your boss or client that the SEO services you offer are truly valuable for their site and their brand? This is a question that all SEOs have to answer at multiple points in their careers. Whether you’re working in an agency, an in-house department, or as a freelancer, the ability to persuade others
One of the more interesting things about search engine optimization (SEO) is that there’s more than one way to get to the top of Google’s search engine results pages (SERPs). And though some SEO professionals might have their favorite techniques, at the end of the day, most of these can be effective in the right contexts.
There isn’t a digital marketing professional out there who doesn’t want to live comfortably off of their hard work. Indeed, we ran an informal survey and over 90 percent of the search engine optimization professionals people we asked said they wanted to become rich through SEO. We’re not saying that SEO is a viable way to
You can’t run a cost-efficient SEO campaign if you can’t do effective keyword research. Here, we’ll share the basic keyword research process that we use for our clients’ campaigns. Before we get into the meat of this short guide, we need to define several key ideas surrounding keywords: Keyword. These are words or groups of
One of the most dreaded scenarios in SEO is to wake up one day and discover a catastrophic crash in your site’s search engine results page (SERP) rankings. If the site is an important business channel, the resulting decrease in organic traffic may even lead to a decrease in conversions, which could have negative
