Web Design Trends That Will Dominate 2024

As a full-service digital marketing agency, we see web design and search engine optimization (SEO) as inherently complementary. A truly great website not only looks appealing but also supports SEO efforts by providing a positive user experience and aligning with search engine ranking criteria. That said, web design is, on the surface, the more dynamic of the two

Can Web Design Be Self-Taught?

While there was a time that you could create a fairly successful website without having any regard for web design, those days are long past. Today, failing to account for known web design principles is a leading cause of failure among business websites. This makes a lot of sense as poorly-designed web properties tend to

Looking at the Pros and Cons of Responsive Web Design

People are spoiled for choice when it comes to the kind of devices that they can use to view websites. According to a 2022 survey published on Statista, 92.3 percent of users worldwide accessed the internet using their mobile phones, while 65.5 percent also use their laptops or desktops to do the same. In addition

4 Responsive Web Design Tips for Small Businesses

More and more people these days are using their mobile devices to access the internet. In fact, there are those who visit their favorite sites and ecommerce platforms exclusively through their smartphones. In order to cater to a large number of their users, search engines like Google began to implement algorithm updates that prioritized mobile

Why Website Navigation Is Important in User Experience Design

As a business owner in the 21st century—a period known for its many technological advancements, foremost among which are affordable, internet-accessible mobile devices—one of your most valuable assets is your website. For one, it serves as your official online business address and allows your customers to find you more easily. For another, your website serves

The Impact of Accessibility on User Experience Design

Accessibility plays a crucial role in the overall user experience (UX) of your web design. If you have your own business website, you must be able to take into consideration how the end user will navigate and experience your web pages, and thus the overall impression they’ll have of your company. Designing your UX for

Why Creating a Customer Journey Map is Important to UX Design

As digital technology continues to transform modern life, customer journeys are steadily becoming more complex. Any business aspiring to succeed in this radically changed landscape must be able to provide a coherent experience and consistent brand message across multiple channels. Such channels include websites, social media platforms, mobile apps, advertisements, and in-person interactions with salespeople

6 Pros and Cons of Parallax Scrolling in Web Design

Putting together a website takes a lot of effort and consideration, especially for the “little things” that customers don’t often consider. One such element is the website’s scrolling pattern, which matters because it dictates the pace at which information is delivered to users. It can also have an impact on how interactive a page is,