It’s tough to make a good digital impression on potential customers when your website isn’t performing up to par with your competitors. If the website’s loading speed is too slow, if it’s difficult to navigate, or if it’s not responsive enough, then there’s a good chance that your visitors will immediately opt to check out
Designing or redesigning a website is not as simple as coming up with the color scheme, graphics, and font styles. It’s ultimately about user experience and conversion, whether it’s an ecommerce site or a simple landing page that encourages subscription to a service. To achieve the level of success that you want and expect, it’s
As a web designer, the overall design of the websites you make essentially acts as your online calling card to potential clients. It is crucial that your website is well-designed so that you not only attract qualified leads, but encourage them to purchase your product or sign up for your services as well. It can
DIY websites have come a very long way since the first web builders were first introduced in the mid-1990s. Not only do modern website builders like Wix, Weebly, Squarespace, WordPress, Shopify, and others feature easy drag-and-drop design functions but there are now also thousands of free-to-use website templates to choose from. For better or worse,
In smaller websites, the principal content creator and web designer tend to be the same person. However, in most larger websites,content creation and web design are usually handled by different teams or individuals. When you’re operating at scale, separating content creation and web design makes sense. Content creators are seldom professionally competent at web design
In agencies and marketing departments, so-called “creatives” are individuals whose work primarily involves creative work. The creative label is often assigned to copywriters, graphic designers, photographers, web designers, UX designers, musicians, and advertising directors, among others. Generally speaking, most people would not apply the label to search engine optimizers, data analysts, or web developers. This
For businesses with a limited marketing budget, running a diversified content marketing campaign can be a low-cost, high-impact way of raising their brand’s profile. When properly supported, content marketing campaigns can even give smaller brands the recognition and credibility of competitors several times their size. Unfortunately, the term “content marketing” is often thrown around carelessly
is one of many terms that are used to refer to unnecessarily long or convoluted computer program code. Code bloat is universally considered by web development experts to be a bad thing in the context of technical SEO, user experience (UX), and site resource allocation. Websites with overly-complex HTML, CSS, and JS code are usually harder to maintain, slower to
Before we do link-building, content creation, or other search engine optimization projects, we usually do a full technical SEO audit of our client’s website. The main reasons we do this are to max out potential low-hanging fruit SEO improvements and to give our other marketing activities a firm foundation for success. During these technical SEO
If you’re a complete novice, building and designing your website has never been easier. Popular website builders like WordPress, Wix, Weebly, and Shopify offer user-friendly interfaces, templates, themes, and drag-and-drop tools that make it possible for absolute novices to design and customize websites without knowing any HTML, CSS, or JavaScript. And if that weren’t enough, AI
