5 Reasons Why A/B Testing Is Important in Web Design

Designing or redesigning a website is not as simple as coming up with the color scheme, graphics, and font styles. It’s ultimately about user experience and conversion, whether it’s an ecommerce site or a simple landing page that encourages subscription to a service. To achieve the level of success that you want and expect, it’s

6 Common Web Design Mistakes Devs Should Avoid

As a web designer, the overall design of the websites you make essentially acts as your online calling card to potential clients. It is crucial that your website is well-designed so that you not only attract qualified leads, but encourage them to purchase your product or sign up for your services as well. It can

7 Issues When Relying on Templates for Web Design

7 Issues When Relying on Templates for Web Design

DIY websites have come a very long way since the first web builders were first introduced in the mid-1990s. Not only do modern website builders like Wix, Weebly, Squarespace, WordPress, Shopify, and others feature easy drag-and-drop design functions but there are now also thousands of free-to-use website templates to choose from. For better or worse,

Why Content Shouldn’t Be Separated from Web Design

In smaller websites, the principal content creator and web designer tend to be the same person. However, in most larger websites,content creation and web design are usually handled by different teams or individuals. When you’re operating at scale, separating content creation and web design makes sense. Content creators are seldom professionally competent at web design

Why is Creativity Important for Web Developers?

In agencies and marketing departments, so-called “creatives” are individuals whose work primarily involves creative work. The creative label is often assigned to copywriters, graphic designers, photographers, web designers, UX designers, musicians, and advertising directors, among others. Generally speaking, most people would not apply the label to search engine optimizers, data analysts, or web developers. This

How Web Design Impacts Content Marketing

For businesses with a limited marketing budget, running a diversified content marketing campaign can be a low-cost, high-impact way of raising their brand’s profile. When properly supported, content marketing campaigns can even give smaller brands the recognition and credibility of competitors several times their size. Unfortunately, the term “content marketing” is often thrown around carelessly

10 Ways Web Developers Can Avoid Code Bloat

is one of many terms that are used to refer to unnecessarily long or convoluted computer program code. Code bloat is universally considered by web development experts to be a bad thing in the context of technical SEO, user experience (UX), and site resource allocation. Websites with overly-complex HTML, CSS, and JS code are usually harder to maintain, slower to

4 Ways Bad Web Design Affects Your Google Search Rankings

Before we do link-building, content creation, or other search engine optimization projects, we usually do a full technical SEO audit of our client’s website. The main reasons we do this are to max out potential low-hanging fruit SEO improvements and to give our other marketing activities a firm foundation for success. During these technical SEO

Should All Web Designers Know How to Code?

If you’re a complete novice, building and designing your website has never been easier. Popular website builders like WordPress, Wix, Weebly, and Shopify offer user-friendly interfaces, templates, themes, and drag-and-drop tools that make it possible for absolute novices to design and customize websites without knowing any HTML, CSS, or JavaScript. And if that weren’t enough, AI