4 Benefits of Using Responsive Images in Web Design

More and more people have started to browse the web on mobile, which means that there’s a lot of pressure on businesses to ensure that their websites are optimized for all possible devices. A large, high-quality image that looks great on a desktop computer may be too big to load on a smartphone’s mobile browser.

Understanding the Impact of User Experience on Conversion Rates

It goes without saying that a poorly designed user experience (UX) can significantly impact the conversion rate of your online store. The modern consumer typically carries extremely high expectations of their online browsing experience, combined with relatively low mental bandwidth for mistakes. This suggests that even the tiniest mistake or challenge throughout the online customer

How to Create an Effective Call-to-Action Design for Your Website

Great calls-to-actions (CTAs) are successful at encouraging your website visitors to engage with your brand and take a particular action, whether it’s signing up for a newsletter, filling in a form, or purchasing a product. To put things in perspective, without any effective CTAs on your website, your visitors will simply remain visitors—with no potential

6 Simple Tips for Improving Your Online Store’s Performance and Speed

It’s tough to make a good digital impression on potential customers when your website isn’t performing up to par with your competitors. If the website’s loading speed is too slow, if it’s difficult to navigate, or if it’s not responsive enough, then there’s a good chance that your visitors will immediately opt to check out

5 Reasons Why A/B Testing Is Important in Web Design

Designing or redesigning a website is not as simple as coming up with the color scheme, graphics, and font styles. It’s ultimately about user experience and conversion, whether it’s an ecommerce site or a simple landing page that encourages subscription to a service. To achieve the level of success that you want and expect, it’s

6 Common Web Design Mistakes Devs Should Avoid

As a web designer, the overall design of the websites you make essentially acts as your online calling card to potential clients. It is crucial that your website is well-designed so that you not only attract qualified leads, but encourage them to purchase your product or sign up for your services as well. It can

7 Issues When Relying on Templates for Web Design

7 Issues When Relying on Templates for Web Design

DIY websites have come a very long way since the first web builders were first introduced in the mid-1990s. Not only do modern website builders like Wix, Weebly, Squarespace, WordPress, Shopify, and others feature easy drag-and-drop design functions but there are now also thousands of free-to-use website templates to choose from. For better or worse,

Why Content Shouldn’t Be Separated from Web Design

In smaller websites, the principal content creator and web designer tend to be the same person. However, in most larger websites,content creation and web design are usually handled by different teams or individuals. When you’re operating at scale, separating content creation and web design makes sense. Content creators are seldom professionally competent at web design

Why is Creativity Important for Web Developers?

In agencies and marketing departments, so-called “creatives” are individuals whose work primarily involves creative work. The creative label is often assigned to copywriters, graphic designers, photographers, web designers, UX designers, musicians, and advertising directors, among others. Generally speaking, most people would not apply the label to search engine optimizers, data analysts, or web developers. This

How Web Design Impacts Content Marketing

For businesses with a limited marketing budget, running a diversified content marketing campaign can be a low-cost, high-impact way of raising their brand’s profile. When properly supported, content marketing campaigns can even give smaller brands the recognition and credibility of competitors several times their size. Unfortunately, the term “content marketing” is often thrown around carelessly