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Local SEO Services
Today’s customer is an increasingly tech-savvy one. People not only use the Internet to find out where they can buy products or get served — they also want to see how close they are to you and what other people are saying about you. Whether you’re a large corporation targeting an entire country or you’re running a mom-and-pop shop targeting a small town, your business can benefit immensely from local SEO.
SearchWorks offers local SEO services from the Philippines rendered by some of the country’s top SEO experts. Whether you’re a Filipino business trying to make a name for yourself on the web or you’re a foreign business that wants to dominate your city, county, or state, we have the experience, know-how, and resources to get you to the next level of search visibility.
What is Local SEO?
Local SEO is a sub-discipline under the broader search engine optimization umbrella. Specifically, local SEO aims to improve a website’s visibility on search engines when its target market is defined in part by geography. Local SEO and regular SEO share many of the same methodologies and best practices. However, local SEO has a few areas of optimization that’s all its own.
On Google, the difference between local SEO and regular SEO is even more pronounced. Not only will you be competing in the natural search engine results pages (SERPs) with other local businesses similar to yours, you’ll also be jostling for a spot on Google’s now-ubiquitous Map packs. A complete local SEO campaign should help you compete on both fronts, boosting your chances of scoping up customers whichever part of the page they choose to click on.
What's Covered in a Local SEO Campaign?
As you might have guessed, the correct approach to local SEO will involve the localization of your website’s content as well as key SEO elements such as title tags, meta descriptions, H1 text, and more. For low-competition local niches, optimizing those areas would suffice.
However, more competitive niches in more commercially developed markets will involve advanced Local SEO techniques in order for your website to dominate. Here are some of the tactics that you can expect from SearchWorks if you hire us for your local SEO campaign:
Name, Address, Phone (NAP) Optimization
Your business Name, Address, and Phone Number (NAP) are the most crucial elements in a local SEO campaign. These are the bits of information that Google needs to determine that your business is, in fact, in your target location. SearchWorks will make sure that these three elements are mentioned in crucial parts of your website to help you gain relevance to your desired geographic target.
Local Business Schema Application
Schema.org microdata helps search engines better understand important parts of your website’s code. These include your business information, address, phone number, and other details. When you do local SEO with SearchWorks, we’ll take care of tweaking the code on your website so it’s properly marked up with Schema tags.
Local Link Building
Earning backlinks for your website is good. Earning backlinks from websites operating in your target location is even better. SearchWorks is excellent at securing link placement opportunities from Philippine websites whether they be hobby blogs, national news sites, or even elusive .edu and .gov sites. When you work with SearchWorks, expect to gain links from local powerhouses such as mainstream media outlets, influencer blogs, respected private institutions, and more.
Google MyBusiness Optimization
Google MyBusiness is an integral part of Local SEO. This free service from the search giant allows you to publish your business information and pin it on a Google Map. What’s more, Google MyBusiness map packs now appear on regular search results, giving listings that show them additional attention from users. SearchWorks will optimize your Google MyBusiness listing through information completion, alignment with existing NAPs and citations, as well as review solicitation.
Local SEO Campaign Overview
When SearchWorks embarks on a local SEO campaign with you, expect us to perform the following tasks during our engagement:
- On-Page SEO
- Keyword optimization
- Title tag optimization
- Meta description optimization
- Header tag optimization
- URL structure optimization
- Content body optimization
- Image optimization
- Internal linking optimization
- Thin content audit
- Link Building
- Domain authority of 25 or better
- From contextually relevant sites
- Non-penalized
- Dofollow link
- Safe anchor text usage
- Content Creation
- Category page copy
- Landing page copy
- Blog articles
- Local SEO
- Google MyBusiness Listing Creation and Optimization
- Local schema markup setup
- Local citation Acquisition
- Local link building
- Localization of On-Page Elements
- Analytics and Reporting
- Organic traffic overview
- Site content traffic report
- Keyword ranking report
- Data interpretation and recommendations
Start ranking for location-specific keywords today. Give us a call or send us an inquiry through our Contact Us page!
