Looking at the Pros and Cons of Responsive Web Design

People are spoiled for choice when it comes to the kind of devices that they can use to view websites. According to a 2022 survey published on Statista, 92.3 percent of users worldwide accessed the internet using their mobile phones, while 65.5 percent also use their laptops or desktops to do the same. In addition to these popular devices, there are people who can even use TVs, smart home devices, and gaming consoles to browse websites.

What Is Responsive Design and Why Is It Everywhere?

Responsive web design makes it possible for visitors to see and use websites properly without regard for the device that they are using. This approach considers user behavior and viewing environments during the website design and development period, and it came to be as a response to the different sizes of the screens that people used while working back in the early 2000s.

The actual term responsive design was not coined until the 2010s, though. Immediately after this, responsive design became hugely popular and earned top spots in various web design trends lists. Today, responsive design is the default approach to website design and development.

The Pros and Cons of Responsive Design 

Despite its continued popularity, responsive web design still has its limitations. It’s strongly advised to use this approach when commissioning a web design agency in the Philippines to handle your website, for instance, but you have to be aware of its strengths and weaknesses. Here are some of the pros and cons of responsive web design.

Pro: Responsive Websites Offer a User-Friendly Experience

Since a responsive website can automatically adapt when viewed using different devices, it has a better chance of offering a better customer experience. No matter if a visitor is using a smartphone, laptop, or TV, they’ll still be able to navigate a website with ease and maximize its built-in functionalities. This is a quality that businesses and customers place primary value in. If users want to purchase something on your site and are able to quickly find what they are looking for, then they can easily complete their transaction and come away from it with a positive experience. Best of all, since they’re able to conclude their transactions on a high note, they’ll tend to remember your online sales channel as a place where they can get what they want.

Pro: Choosing a Responsive Design Presents Opportunities for Savings 

Creating multiple websites that are customized for the myriad of devices that people use is a time- and energy-consuming process. It will certainly take a while to come up with a website that looks good and functions perfectly fine when viewed through different devices and browsers. Still, a single responsive website will cost less to develop and maintain in comparison to multiple websites. Thus, it’s much more practical to devote resources to creating a website that can be accessed and utilized properly regardless of the device from which it is viewed.

Pro: Responsive Websites Are Good for Search Engine Optimization

Directing a wide range of online customers to your online storefront should be quite easy if you have a responsive website. Your target market can access your website with ease because it conforms to the devices and browsers that each visitor prefers. At the same time, having a responsive website can be good for your search engine optimization (SEO) efforts. This is because such a website uses the same code and content regardless if it is viewed using smartphones or larger devices.

Cons: Responsive Design Only Affects the Layout of the Website

Responsive Design Layout Software Concept

One of the biggest disadvantages of responsive design is it only impacts the front end of the website. Simply put, the responsive techniques can only be applied to the layout of the website and not its contents. If you want to change the website content and make it unique or adaptive to the device that a visitor is using, then you can explore other approaches to make this happen.

Cons: It Still Takes a Lot of Work to Develop Responsive Websites

Designing a website that can conform to different devices and browsers takes a lot of work. This is because the designers have to make such a website from scratch and thoroughly test it to make sure it responds properly no matter what lens you use to view it. Converting an existing website requires the same effort. It can take time to address certain website elements that work well in some browsers but not on others, for instance. Once the website is done, though, you can be certain that it will be perfectly functional regardless of how it’s viewed.

Cons: Responsive Websites Can Sometimes Load Slowly

Responsive websites can sometimes contain elements that is specifically coded for bigger screens, and these can affect loading speeds when the website is viewed on a smaller screen. There’s a workaround for this, though. Designers can adopt a mobile-first approach during the development process, and then apply design elements for bigger screens later on. This is because scaling up is easier to do than scaling down when designing a website.

Responsive web design certainly has its limitations, but adopting this approach is one of the best ways to future-proof your website and make sure that it’s easily accessible to a wide range of visitors. Our team at SearchWorks can help design and develop a responsive website that will appeal to your target audience. Get in touch with us today so we can assist you.

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