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It doesn’t matter how good your products or your services are compared to the competition. If people never discover your website, they’ll never know what you have to offer. That’s why a high degree of visibility on search engines is crucial in today’s business landscape. Most people form their purchasing decisions on the web based on the top listings they see on search engines.
That’s where SearchWorks comes in. We provide world-class SEO services from the Philippines that are sure to improve your website’s search visibility for keywords that pertain to your products or services. Whether your goal is lead generation, E-commerce transactions or branding, SearchWorks has the knowledge, technology, processes and experience to take you to the next level.
Contact us today for a free analysis and quote!
Whether you need managed, comprehensive and all-encompassing SEO solution or you just need extra firepower in key aspects of your SEO campaign, you’ll find something for you with SearchWorks’ suite of SEO services:
In recent years, global internet usage skyrocketed thanks to smartphones and improvements in wireless internet technology. This has allowed millions upon millions of people worldwide to participate in the digital economy, creating even greater opportunities for business than ever before.
In today’s commercial landscape, many people make their purchasing decisions mostly by what they see on the web. In fact, around 95% of all internet browsing experiences begin with a query on a search engine. As you might imagine, businesses that can be easily found on search results will get the first crack at influencing their target customers’ buying decisions. If your website is nowhere to be found during this crucial stage in the sales funnel, you’ll be losing out in a big way to your more prominent competitors.
That’s where SEO comes in. This is a process where highly specialized techniques are applied to help a website gain greater visibility on search results for keywords that describe its content. The higher your website ranks for its keywords, the better it is at attracting large numbers of visitors and converting them into paying customers. More than that, a high degree of visibility supercharges your branding efforts. As potential customers search keywords for your business, having your webpages popping up consistently helps increase brand recall, familiarity and loyalty.
The short answer is no. Anyone can learn and do SEO given enough time, study and practice. There are plenty of resources online that extensively teach SEO from the fundamentals to its most advanced aspects. In an era where anyone can put together a WordPress website without much coding knowledge, you can practice SEO as much as you want on a fresh website where you have total control of the digital environment. However, the real question is whether or not you should do SEO yourself just because you can.
SEO is a mentally taxing, work-intensive and time-consuming process that business owners and digital marketing managers probably don’t need to have on their plates. For the most part, SEO is best left under the care of qualified service providers such as in-house SEO teams and agencies. If you own the business or you’re managing its marketing department, your time is best used on growing your business. Simply overseeing SEO efforts will be enough. You don’t need to be bothered by its finer details when you can leave things to the pros.
This is why smart startups, stable SMEs and Fortune 500s usually have small in-house SEO teams backed up by agencies that provide SEO services from the outside. A setup like this helps you maintain full control of all SEO efforts while receiving the best help from industry experts. You can scale it as you grow and pause parts of it if you ever find yourself in tough business conditions.
Search engine optimization as a craft started in the United States in late 90’s. However, information on how to do it was never secret and the practice was soon adopted globally by website developers and marketers alike. Initially, getting your site optimized was a costly proposition due to the high demand for SEO services and the low supply of people who can do it. Everything started to change around the mid-2000’s when the global service outsourcing trend started coming together.
The Philippines was one of the countries earmarked by US businesses as a hub for outsourced work thanks to its English-speaking tradition, young population, high levels of education and relatively cheap labor costs. It wasn’t long before the country spawned a fast-growing call center industry which was followed by a diverse array of back office jobs. Some of those jobs were under the digital marketing umbrella and eventually, SEO made its way to Philippine shores.
What started out as small teams of writers, link builders and on-page optimization specialists quickly grew into entire departments and agencies that specialize in outsourced SEO services. Before long, the Philippines started spawning world-class SEO talents who made their mark on the international scene.
Today, the Philippines is among the global leaders in SEO services. With an estimated 30,000 SEO professionals residing in the country, local and foreign businesses alike will have a wide array of service provider choices. Whether you’re looking to hire an agency, a full-time employee, or a freelancer, you’re bound to find the right service provider at a cost that’s considerably less than what you’ll be quoted in countries like the US, UK and Australia without sacrificing the quality of work.
SearchWorks takes an ethical and pragmatic approach in rendering its SEO services. While many service providers try to make SEO look overcomplicated to justify what they charge, we go the opposite route and help you better understand the optimization process so you know exactly what you’re getting from us. Basically, we group all SEO activities in any campaign into five main pillars, specifically:
The process of applying techniques that improve crawlability and performance. This can include cleaning up its code, making it more mobile-friendly, boosting page load times, and more.
This is the collective term for optimization techniques involving each webpage’s content and HTML. Areas of improvement may include title tags, header text, images, and more.
This facet of SEO involves the conceptualization, development and publication of content which will make the website and its pages more relevant to its target keywords. Content assets may include landing page copy, blog articles, infographics, and more.
Publishing content alone is not enough to guarantee SEO success. Google and other search engines need to see that the content is received well by the rest of the Internet using signals such as backlinks, social shares and mentions. Content promotion helps your website garner these all-important ranking signals that boost your website’s cumulative ranking power.
We firmly believe that you cannot improve what you can’t measure. At the end of each month, SearchWorks will generate reports that will tell you what worked, what didn’t and what needs to be done based on data.
When you sign up for SearchWorks’ SEO services, you sign up for effective SEO that’s been honed by more than a decade of experience. Contact us today to find out how we can help grow your business.
Don’t just take our word for it. Get a closer look at how we do SEO and what the results are with these case studies:
If you’re looking to hire a reputable architect and you discover that his own house’s design sucks, would that affect his chances of winning your business? That was a problem we faced for about two years into our company’s run. Despite our good reputation and the fact…
The Philippine ecommerce scene is a vast, untapped oil field of opportunities. The ones who can set up shop and do it the right
We all know what happens to a small commercial website when Google slaps it with a manual penalty for unnatural links: rankings drop, search traffic is decimated, lead generation slows down…
Be the next SearchWorks success story. Contact us today and let us know how we can be of help.
Here are some of the most common questions that we get asked about our services.
This might sound like a cop-out, but it really does depend on a lot of factors. The major ones include:
There may be other things to consider about SEO service pricing, but these are the most significant factors that agencies typically look at when drafting their quotes.
If you’re competing for keywords in an industry where there’s just a few players in the field, it may be possible for even a credible agency to guarantee page 1 rankings. However, if you’re in an industry where there are dozens of websites competing for the same keywords and many of them are also doing SEO, guaranteeing page 1 rankings may be a tricky proposition. For our part, SearchWorks only guarantees that we’ll do the work necessary to accomplish your goals. We can also guarantee that your organic search traffic will improve on a monthly basis. However, we usually stay away from guaranteeing rankings simply because there are too many variables involved in rankings that we do not control.
The standard response for most agencies is that clients should start seeing results in six months. While there’s truth in this time estimate, there are plenty of factors that can influence how soon a SEO service campaign will start yielding effects.
For instance, some websites might have had a long history of existence prior to SEO where it’s been able to develop a following, garner links and build up a significant content library. In cases like these, SEO services can show results within a month or so because Google usually picks up on technical and on-page optimizations rather quickly. Once search engines see what you’ve done after their regular crawls, they’ll immediately start factoring the changes into how they’re ranking your webpages.
Conversely, a very new website that wants to establish itself in a competitive industry may take more than six months to really hit its stride. The site needs to show search engines its gradual content buildup, its brand equity signals, and its authority growth. As you may know, authority is mainly a function of attracting inbound links and getting links can take plenty of time. Even when inbound links have been acquired, it typically takes search engines 18-22 weeks to fully credit a site with the ranking boost from their new backlinks.
Yes. We use techniques that are universally considered ethical by both Google and the SEO community. However, we understand that some of our clients use or have used gray hat methods especially in niches that are hyper-competitive. In those cases, we try not to dictate to clients what they should and should not do. Rather, we simply explain the risks and rewards of certain actions and let them decide what’s best for their business.
Risk is a function of who you choose to deal with. There are good agencies everywhere and there are bad agencies everywhere. That said, if you do your homework and narrow your choice down to 2 or 3 of the most trusted SEO service providers in the Philippines, you should be fine. These agencies have strong reputations to protect and they’re unlikely to do anything that might blemish their reputations.
