When you’re tasked by your client or boss to have their site rank for a competitive keyword, what’s the first strategy that comes to mind?
As a Southeast Asian nation of more than 100 million people, the Philippines is one of the world’s premier labor markets. The country produces some 500,000 college graduates annually, creating a competitive environment teeming with young talents who are eager to prove themselves. The competition for jobs and the low cost of living in the emerging Philippine economy also translates into very low labor costs without the sacrifice of quality.
From SMEs to billion-dollar multinationals, companies around the world have started to realize the value proposition of investing in the Philippines. Initially, only call center jobs were outsourced by Western economies to the country. In just a few years, investors realized the country’s potential for back office-type of jobs. Slowly but surely, development, design and marketing work found its way to the Philippine shores. The pioneers of digital marketing services in the country proved that they’re worth more investments as they delivered great results at a minimal cost.
These days, any work that can be done online is being done in the Philippines by qualified professionals. This is a testament to the Philippines’ mastery of the English language, its Internet savvy and the infrastructure in place to support the growing dependence of foreign countries on Filipino work.
SEO in the Philippines has come a long way in the recent years. Once reputed for spammy tactics, the Philippine SEO scene is rapidly evolving with its adoption of more sophisticated white hat methods to help websites gain better online visibility. In Google’s modern era, Filipino SEOs continue to thrive because of their innate writing skills, creativity and passion for excellence.