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It doesn’t matter how good your products or your services are compared to the competition. If people never discover your website, they’ll never know what you have to offer. That’s why a high degree of visibility on search engines is crucial in today’s business landscape. Most people form their purchasing decisions on the web based on the top listings they see on search engines.
That’s where SearchWorks comes in. We provide world-class SEO services from the Philippines that are sure to improve your website’s search visibility for keywords that pertain to your products or services. Whether your goal is lead generation, E-commerce transactions or branding, SearchWorks has the knowledge, technology, processes and experience to take you to the next level.
Contact us today for a free analysis and quote!
In recent years, global internet usage skyrocketed thanks to smartphones and improvements in wireless internet technology. This has allowed millions upon millions of people worldwide to participate in the digital economy, creating even greater opportunities for business than ever before.
In today’s commercial landscape, many people make their purchasing decisions mostly by what they see on the web. In fact, around 95% of all internet browsing experiences begin with a query on a search engine. As you might imagine, businesses that can be easily found on search results will get the first crack at influencing their target customers’ buying decisions. If your website is nowhere to be found during this crucial stage in the sales funnel, you’ll be losing out in a big way to your more prominent competitors.
That’s where SEO comes in. This is a process where highly specialized techniques are applied to help a website gain greater visibility on search results for keywords that describe its content. The higher your website ranks for its keywords, the better it is at attracting large numbers of visitors and converting them into paying customers. More than that, a high degree of visibility supercharges your branding efforts. As potential customers search keywords for your business, having your webpages popping up consistently helps increase brand recall, familiarity and loyalty.
The short answer is no. Anyone can learn and do SEO given enough time, study and practice. There are plenty of resources online that extensively teach SEO from the fundamentals to its most advanced aspects. In an era where anyone can put together a WordPress website without much coding knowledge, you can practice SEO as much as you want on a fresh website where you have total control of the digital environment. However, the real question is whether or not you should do SEO yourself just because you can.
SEO is a mentally taxing, work-intensive and time-consuming process that business owners and digital marketing managers probably don’t need to have on their plates. For the most part, SEO is best left under the care of qualified service providers such as in-house SEO teams and agencies. If you own the business or you’re managing its marketing department, your time is best used on growing your business. Simply overseeing SEO efforts will be enough. You don’t need to be bothered by its finer details when you can leave things to the pros.
This is why smart startups, stable SMEs and Fortune 500s usually have small in-house SEO teams backed up by agencies that provide SEO services from the outside. A setup like this helps you maintain full control of all SEO efforts while receiving the best help from industry experts. You can scale it as you grow and pause parts of it if you ever find yourself in tough business conditions.
Search engine optimization as a craft started in the United States in late 90’s. However, information on how to do it was never secret and the practice was soon adopted globally by website developers and marketers alike. Initially, getting your site optimized was a costly proposition due to the high demand for SEO services and the low supply of people who can do it. Everything started to change around the mid-2000’s when the global service outsourcing trend started coming together.
The Philippines was one of the countries earmarked by US businesses as a hub for outsourced work thanks to its English-speaking tradition, young population, high levels of education and relatively cheap labor costs. It wasn’t long before the country spawned a fast-growing call center industry which was followed by a diverse array of back office jobs. Some of those jobs were under the digital marketing umbrella and eventually, SEO made its way to Philippine shores.
What started out as small teams of writers, link builders and on-page optimization specialists quickly grew into entire departments and agencies that specialize in outsourced SEO services. Before long, the Philippines started spawning world-class SEO talents who made their mark on the international scene.
Today, the Philippines is among the global leaders in SEO services. With an estimated 30,000 SEO professionals residing in the country, local and foreign businesses alike will have a wide array of service provider choices. Whether you’re looking to hire an agency, a full-time employee, or a freelancer, you’re bound to find the right service provider at a cost that’s considerably less than what you’ll be quoted in countries like the US, UK and Australia without sacrificing the quality of work.
SearchWorks takes an ethical and pragmatic approach in rendering its SEO services. While many service providers try to make SEO look overcomplicated to justify what they charge, we go the opposite route and help you better understand the optimization process so you know exactly what you’re getting from us. Basically, we group all SEO activities in any campaign into five main pillars, specifically:
When you sign up for SearchWorks’ SEO services, you sign up for effective SEO that’s been honed by more than a decade of experience. Contact us today to find out how we can help grow your business.
Don’t just take our word for it. Get a closer look at how we do SEO and what the results are with these case studies:
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Be the next SearchWorks success story. Contact us today and let us know how we can be of help.
As a Southeast Asian nation of more than 100 million people, the Philippines is one of the world’s premier labor markets. The country produces some 500,000 college graduates annually, creating a competitive environment teeming with young talents who are eager to prove themselves. The competition for jobs and the low cost of living in the emerging Philippine economy also translates into very low labor costs without the sacrifice of quality.
From SMEs to billion-dollar multinationals, companies around the world have started to realize the value proposition of investing in the Philippines. Initially, only call center jobs were outsourced by Western economies to the country. In just a few years, investors realized the country’s potential for back office-type of jobs. Slowly but surely, development, design and marketing work found its way to the Philippine shores. The pioneers of digital marketing services in the country proved that they’re worth more investments as they delivered great results at a minimal cost.
These days, any work that can be done online is being done in the Philippines by qualified professionals. This is a testament to the Philippines’ mastery of the English language, its Internet savvy and the infrastructure in place to support the growing dependence of foreign countries on Filipino work.
SEO in the Philippines has come a long way in the recent years. Once reputed for spammy tactics, the Philippine SEO scene is rapidly evolving with its adoption of more sophisticated white hat methods to help websites gain better online visibility. In Google’s modern era, Filipino SEOs continue to thrive because of their innate writing skills, creativity and passion for excellence.
Outsourcing SEO to the Philippines brings a lot of distinct business advantages to the table. Companies around the globe either hire digital marketing agencies or set up their own offices in the country to derive maximum value from their investments. This allows them to do more with less, giving them the financial leeway they need to grow their businesses like never before.
Here are the key reasons why businesses of all sizes go to the Philippines for SEO services:
With a competitive job market and lower costs of living, Filipino SEOs can earn a fraction of what their US, UK and Australian counterparts do. Despite that, most of them still live very well because outsourced work pays significantly better than what local employers do. If the average SEO manager in the US earns $7,000 a month, someone of the same caliber can be hired for that position in the Philippines for about $2,000. If junior-level SEOs in America earn $4,000 a month minimum, SEO trainees in the Philippines can be paid as little as $400.That would mean you can hire an entire team of SEOs in the Philippines for the same amount it costs to get one experienced SEO specialist in the US. This allows you to do more with literally less money without sacrificing the quality of output.
If you’re sourcing SEO work from the Philippines via an agency, you’ll only have to pay the retainer or contracted fees you agreed on. SEO service packages from the Philippines usually go around at $1,000-$2,000 per month depending on the scale of the project. You won’t have to worry about things like electric bills, rent, employee benefits, etc. Agency work is a turnkey solution to all your SEO needs.For companies who want to save more over the long haul, building an office in the Philippines and starting their own team is an option. This allows you to put the agency out of the equation, cutting their margins and just paying your own employees directly without a middleman. The drawback to this is having to shoulder overhead costs yourself. Thankfully, rent, electricity, Internet bills and employee benefits are much cheaper in the Philippines than they are in industrialized nations.
In any business endeavor, there’s always the possibility that your investments won’t pay off., Outsourcing minimizes the risks due to the lower costs involved. Most companies who’ve tried to invest in Philippine SEO but didn’t achieve the results they desired were able to contain the losses and live to fight another day. Unlike in the US, setting up a business in the Philippines is not an all-or-nothing affair with life-changing ramifications.
Minimizing costs and risks with outsourced work gives you a distinct competitive advantage. For one, you can start lowering the costs of your own products and services to set yourself apart from competing businesses. If you don’t want to lower your prices, you can still operate the way you do – with a much higher profit margin.
One of the basic questions that businesses looking for SEO help need to answer is what type of solution best suits their needs. Depending on the nature of the business, its size and its goals, the answer can vary. The three main options are to go with a freelance SEO specialist, to hire a SEO agency, or to hire your own in-house SEO expert.
All three have their merits and drawbacks. Here’s some information about each type of solution provider and what type of business setups they would work best in:
Here are some of the most common questions that we get asked about our services.
This might sound like a cop-out, but it really does depend on a lot of factors. The major ones include:
There may be other things to consider about SEO service pricing, but these are the most significant factors that agencies typically look at when drafting their quotes.
If you’re competing for keywords in an industry where there’s just a few players in the field, it may be possible for even a credible agency to guarantee page 1 rankings. However, if you’re in an industry where there are dozens of websites competing for the same keywords and many of them are also doing SEO, guaranteeing page 1 rankings may be a tricky proposition. For our part, SearchWorks only guarantees that we’ll do the work necessary to accomplish your goals. We can also guarantee that your organic search traffic will improve on a monthly basis. However, we usually stay away from guaranteeing rankings simply because there are too many variables involved in rankings that we do not control.
The standard response for most agencies is that clients should start seeing results in six months. While there’s truth in this time estimate, there are plenty of factors that can influence how soon a SEO service campaign will start yielding effects.
For instance, some websites might have had a long history of existence prior to SEO where it’s been able to develop a following, garner links and build up a significant content library. In cases like these, SEO services can show results within a month or so because Google usually picks up on technical and on-page optimizations rather quickly. Once search engines see what you’ve done after their regular crawls, they’ll immediately start factoring the changes into how they’re ranking your webpages.
Conversely, a very new website that wants to establish itself in a competitive industry may take more than six months to really hit its stride. The site needs to show search engines its gradual content buildup, its brand equity signals, and its authority growth. As you may know, authority is mainly a function of attracting inbound links and getting links can take plenty of time. Even when inbound links have been acquired, it typically takes search engines 18-22 weeks to fully credit a site with the ranking boost from their new backlinks.
Yes. We use techniques that are universally considered ethical by both Google and the SEO community. However, we understand that some of our clients use or have used gray hat methods especially in niches that are hyper-competitive. In those cases, we try not to dictate to clients what they should and should not do. Rather, we simply explain the risks and rewards of certain actions and let them decide what’s best for their business.
Risk is a function of who you choose to deal with. There are good agencies everywhere and there are bad agencies everywhere. That said, if you do your homework and narrow your choice down to 2 or 3 of the most trusted SEO service providers in the Philippines, you should be fine. These agencies have strong reputations to protect and they’re unlikely to do anything that might blemish their reputations.
