Content Marketing concept

[Deck] A Basic Content Marketing Strategy that Generated $4 Million with One Product Launch

  Last weekend, I came home to the University of Santo Tomas to deliver a presentation in front of about 70 MBA students. My topic revolved around how to use video and mobile marketing to power today’s online businesses. The outline given to me asked for a discussion that would teach the audience tactics that

SMX West 2015 session

10 Takeaways from SMX West 2015

This one will be a quickie just because my schedule in this US trip has been insane. I’ll be writing a more elaborate post next week or the one after the next. SMX West 2015 was everything I imagined it to be and more. The sessions, the socials and the experience of being at the

Using Content Marketing to Build Your Audience and Your Business

There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet,

From Nobody to Influencer: 11 Tips to Make the Transformation Happen

Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more.  Influence also helps our content assets get consumed at a higher rate, paving the way for

Writing

Nine Writing Tips to Improve Business Blogging

Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog. As freestyle as blogging is,