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Custora

ROI from SEO

Using Customer Lifetime Value to Prove SEO’s ROI

Posted on September 5, 2014

Client retention is the true measure of a SEO agency’s competence. Getting clients to stay through and beyond a contract’s length is much more impressive than acquiring new customers. Acquisition shows that you can get attention and make a good account of yourself in the short term. Retention shows you’re good at what you do

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Posted in SEO, The SEO Business, Web AnalyticsTagged CLV, Custora, SEO
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