Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more. Influence also helps our content assets get consumed at a higher rate, paving the way for
On October 25th, MORCon 2014 will kick off in Abucay, Bataan for what promises to be two days of actionable search marketing insights and networking opportunities. Making this year’s event even more anticipated is the fact that an election of new officers has been put in the agenda by SEO Organization Philippines’ incumbent leaders. Excitement
Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake
For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get
