Anchor text plays a vital role when it comes to forming a successful link building strategy. It has a long history with search engines by giving them the context clues in understanding the relevancy of a given link to a website. However, much has changed in its use throughout the years and knowing how to
Black hat SEO refers to a set of optimization practices deemed by search engines to be against their terms of use. Often done in an effort to game the ranking systems, this type of SEO is generally frowned upon in the digital marketing community. For the most part, search engines do a great job of
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.
In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the
Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more. Influence also helps our content assets get consumed at a higher rate, paving the way for
