According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition and positive public perception. It’s all about being what Colgate is to toothpaste or what 7-Eleven is to convenience stores. The pinnacle of branding is
Link prospecting is an integral part of every outreach campaign. Knowing what factors make a site right for outreach saves you lots of time and helps you climb the SERPs in a faster, safer way. However, Google has undergone very significant changes in the way it gauges the relevance of sites in the wake
The number of smart Filipino digital marketing professionals who’ve set up their own businesses is small. That’s odd, considering the fact that the demand for our services is massive and it continues to grow. Even fewer is the number of Filipino online marketing entrepreneurs who’ve actually set up legitimate, ethical and profitable agencies. The vast
