What Are Deep Links? Simply put, a deep link is any link that points a user to a specific web page that may be several layers deep past the site’s home page. In most cases, as long as the link doesn’t go to the website’s home page, then it is effectively considered a deep link.
Anchor text plays a vital role when it comes to forming a successful link building strategy. It has a long history with search engines by giving them the context clues in understanding the relevancy of a given link to a website. However, much has changed in its use throughout the years and knowing how to
Understanding 301 Redirects A 301 redirect is basically a permanent redirection of one URL to another. Whenever site visitors or search engine bots land on a redirected page, the redirection code sends them to a specified URL from the one they typed in or selected from the SERPs. Search engines in particular are given express
Black hat SEO refers to a set of optimization practices deemed by search engines to be against their terms of use. Often done in an effort to game the ranking systems, this type of SEO is generally frowned upon in the digital marketing community. For the most part, search engines do a great job of
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization.
Just 11 days from now, the hotly-anticipated search marketing conference PeepCon will happen at the Heritage Hotel Manila ballroom in Pasay City. An estimated 160 marketers and entrepreneurs will attend the event for a full day of learning and networking opportunities.
This one will be a quickie just because my schedule in this US trip has been insane. I’ll be writing a more elaborate post next week or the one after the next. SMX West 2015 was everything I imagined it to be and more. The sessions, the socials and the experience of being at the
Contrary to what some may believe, potential SEO clients don’t automatically choose the service provider whom they find first on Google. Business people looking for search marketing services typically look at several agencies and contact them to see who can make the most compelling service offer. In a scenario like this, search ranking advantages take
So yeah — three weeks ago, all my lucky stars lined up and I got an email telling me that I’ve been accepted as a speaker in SMX West 2015 in San Jose, California. Without overstating the matter, it’s probably safe to say that this was a professional dream come true. After all, SMX is
In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved the
