Contract Signing

[Download] The SEO Service Contract Template We Use

There’s a lot more to closing a deal with prospective SEO clients than just generating leads, crafting effective proposals and delivering eloquent presentations. Putting everything you agreed on with the client into writing is a crucial component to having a fruitful working relationship. To make everything formal and to keep both parties true to their

Influence Concept.

From Nobody to Influencer: 11 Tips to Make the Transformation Happen

Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the SERPs more and more.  Influence also helps our content assets get consumed at a higher rate, paving the way for

silo-barrel

Using SEO Silos to Win in the Hummingbird Era

What is a SEO Silo? A SEO silo refers to a type of information architecture that groups pages in websites according to topical relevance. It’s an advanced on-page optimization technique that seeks to improve search visibility as well as overall user experience. Creating quality content is an integral part of SEO in Google’s Hummingbird era.

SearchMetrics ranking Factors

Points for Action on SearchMetrics Ranking Factors 2014

A couple of weeks ago, SearchMetrics released its annual Ranking Factors Study. Like past iterations, the 2014 study used the top 30 ranking pages for 10,000 keyword queries on Google to test the correlation between ranking factors and the position of pages within the SERPs. After processing the data from about 300,000 URLs, SearchMetrics produced

Writing

Nine Writing Tips to Improve Business Blogging

Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog. As freestyle as blogging is,

Start Pro Thumb

10 Ways to Get Your Content Noticed without SEO

For most of us mortals, SEO success simply doesn’t happen overnight. Google is getting better at mimicking real world authority buildup patterns and that means new players will have to pay their dues to move up the SERPs. Gone are the days when you can create landing pages, bombard them with unnatural links and get

Two People Shaking Hands

[Download] The SEO Proposal Template that Converts 71.4% of Leads into Clients

Getting inquiries from people who discovered your SEO services isn’t rocket science. Optimizing your own site, social media marketing, PPC ads, affiliate programs and word of mouth are just some of the channels that you can leverage to attract leads. If you’re reading this post, I have no doubt that you already have that part