2014 to 2015 leap

SEO Strategies We’re Focusing on in 2015

  In a lot of ways, 2014 was a landmark year for Google SEO. Hummingbird’s effects finally became tangible as it completed its global rollout. Panda 4.0 and Penguin 3.0 kept the pressure up on spammers, while Google’s human reviewers continued to dish out manual actions to suspicious-looking sites. These, combined with smaller updates, paved

silo-barrel

Using SEO Silos to Win in the Hummingbird Era

What is a SEO Silo? A SEO silo refers to a type of information architecture that groups pages in websites according to topical relevance. It’s an advanced on-page optimization technique that seeks to improve search visibility as well as overall user experience. Creating quality content is an integral part of SEO in Google’s Hummingbird era.