Technical SEO Services from
the Philippines’ Most Respected
SEO Agency

Content may be king and links may be powerful, but you won’t go far in the SERPs without solid technical SEO to serve as your website’s bedrock.

SearchWorks offers expert-level technical SEO audits and implementation to identify issues and areas of improvement in the technical aspects of your SEO campaign. We meticulously examine every mitigating factor in your website’s makeup to identify elements which might be limiting your success. Our team of SEO experts and web developers are at your disposal to ensure that your website isn’t getting on its own way towards dominance on the search results.

Contact us today for a free analysis and quote!

SearchWorks is Your Best Bet for Technical SEO Audits in the Philippines

Simply put, SearchWorks has the most experienced team of SEO specialists and web developers who can ensure that your website is properly configured to go head to head with the competition. We specialize in deep analysis on complex technical challenges and the application of the most appropriate remedies. Our team of experts can work well by itself or it can collaborate with your internal staff and other agencies.

Guided by the strategic vision of Glen Dimaandal, one of the Philippines’ top-rated SEO practitioners, our team has the capability to deliver powerful results. Our job is to tie any and every loose end on your website’s technical makeup to ensure it serves as the bedrock for your content, link acquisition and user experience improvement efforts.

What is Technical SEO?

Technical SEO pertains to processes applied to a website’s code and structure with the goal of improving the visibility of its webpages on search engines for keywords that represent its content. There’s a host of technical elements in every website that can be optimized for better SEO performance, but they can be placed primarily under three categories:

  • Performance Optimizations. These are optimizations applied to improve user experience by ensuring availability, fast page load times, proper display across multiple device types, and more.
  • Crawlability Optimizations. These are optimizations that promote the proper crawling of search engine spiders from one web page to another in a given website. The goal is to allow search spiders to find and index public-facing pages while keeping pages that aren’t intended for search off of indices.
  • Security Optimizations. These are optimizations aimed towards keeping both the website and its users safe from privacy risks, malicious software and fraudulent activities online.

A typical SEO audit of a website will usually involve the following activities:

  • Robots.txt validation
  • Meta robots tag audit
  • XML sitemap audit
  • Search Console setup
  • Internal linking audit
  • Site architecture audit
  • Crawl error audit
  • Broken link audit
  • Duplicate Content audit
  • Redirect audit
  • SSL audit and setup
  • Site speed test
  • Site speed improvement
  • Mobile usability test
  • Mobil usability improvement
  • Structured data setup

For full details on how SearchWorks conducts technical SEO audits, please see this post.

Why Does Technical SEO Matter?

Technical SEO is fundamental and critical to any SEO campaign, yet it’s often the most underappreciated. If done incorrectly, it may not matter how good your content is or how many powerful links are pointing to your webpages. When proper technical SEO work is applied to a website, it serves as a synergy to other ranking signals that your website has.

Search engine algorithms are specifically designed to assess your site’s technical SEO conditions due to the following considerations:

  • User Experience. Search engines want to feature websites that are always available, fast-loading and compatible with any type of device. These qualities promote better user experience, incentivizing repeat usage visits to both the search engine and the websites it refers.
  • Bot Crawl Efficiency. Like any other tech company, search engines have finite computing, storage and energy resources. As such, they want to be as efficient in the usage of these resources as they possibly can. By being judicious with the kinds of pages they allow search engines to crawl, websites are often rewarded with greater visibility on the SERPs.
  • Safety and Security. It’s in the best interest of every search engine to send its users only to websites that will not compromise their privacy or endanger their devices. As such, Google and other search engines tend to favor websites that use the secure HTTPS protocol. Search engine spiders can also detect malware and spyware, degrading the ability of websites with unwanted software to rank well in their search results.

By making sure your website is flawless across all fronts with respect to technical SEO, you’ll give yourself a much better chance to be competitive for the keywords that pertain to your products or services.