On June 9th, 2020, webmasters across various forums and social media groups started buzzing about a possible Google search ranking algorithm potentially happening unannounced. This comes just weeks after the massive May 2020 Core Algorithm update rocked a large portion of the Internet.
As usual, several posted screenshots of ranking fluctuations and organic traffic instability. The expected declarations of traffic losses and gains followed. For the most part, our favorite SERP fluctuation tools picked up the rumblings:
Similar to past algorithm updates, the changes seem to have occurred in the US and other developed markets first. In the Philippines, we started noticing changes on the 11th of June. In our agency’s case, we saw positive impacts on marketing, travel, entertainment and ecommerce sites. We saw a couple of the sites we’re handling take significant traffic hits in the health and finance categories.
Goggle is mum on the topic, so it’s not clear what’s causing these search tremors. If your site has been negatively impacted, the best “ first aid” is to look at your website holistically and to check for areas of improvement. Re-auditing your website for expertise, authority and trustworthiness (E-A-T) would also be a good idea if you don’t do so regularly.
Ultimately, all of Google’s algorithm changes are geared towards featuring websites that delight its users. Applying changes to your website that increase the probability of improving user experience will directly impact your ability to weather fluctuations in the search results.