Web Design Trends That Will Dominate 2024

As a full-service digital marketing agency, we see web design and search engine optimization (SEO) as inherently complementary. A truly great website not only looks appealing but also supports SEO efforts by providing a positive user experience and aligning with search engine ranking criteria.

That said, web design is, on the surface, the more dynamic of the two disciplines. Sure, there are major changes that rock the SEO practice every year but the implications of these are not necessarily visible to laypeople or even websmasters. A web designer’s outputs, on the other hand, is laid bare for all site visitors to see. And even if a web designer’s work isn’t being perceived directly, it will still be directly influencing how a visitor interacts with a site and converts into an advocate or paying customer.

What’s more, regular internet users aren’t static either. General user experience (UX) preferences and expectations have a way of changing from year to year. This means site owners have to keep themselves up to date about current web design trends and their implications for their online properties. Let’s look at some of the more obvious design trends that will, for better or worse, dominate in 2024:

1) AI-Assisted Design

The biggest trend in web design will be the expanded use of generative AI for creating visual assets, writing code, and providing highly personalized customer support. Without a doubt, we’ll continue to see web designers continue to push the envelope in the use of AI for creating deeper, more personalized user experiences.

2) Augmented Reality

Despite the Metaverse not really taking off as planned, augmented reality (AR) will probably continue to be developed and adapted to new uses. Right now, major brands like Ikea and Sephora are using AR elements in their websites to give visitors a more detailed, emotionally resonant way to experience their products. As the knowledge of AR implementation and best practices spread, it may just become a part of the everyday web browsing experience.

3) A Continuation of Minimalist Trends

Over the past couple of decades, web designers, developers, and SEOs alike have generally come to a consensus that minimalist design is generally advantageous for building websites. After all, fewer site elements means fewer things that can go wrong. Given that digital marketers and business owners often choose to follow the path of least resistance, minimalism is likely to remain a general trend well past 2024.

4) 1990s and 2000s Nostalgia

The 2010s saw a wave of 1980s nostalgia make its mark in web design and we’re now experiencing a similar trend of callbacks to the aesthetics of the 1990s and 2000s. Thankfully, the look and feel of the GeoCities sites of yesteryear is not making a comeback. Rather, it’s the typography, color combinations, and other more palatable aesthetic choices of the time that are capturing everyone’s imagination. Expect to see more oversized fonts and 90s-inspired color palettes make their way onto your most visited websites.

5) Designing for Voice Search

Voice search is already a popular method of finding online content, particularly on devices like phones and smart TVs. Soon, it may very well become the primary way some people discover online content.

In our Voice Search SEO Guide, we explained the types of content that Google tends to prioritize for voice searches. However, the burden of optimizing for voice search isn’t just the responsibility of content creators and SEOs. Web designers and developers now becoming more cognizant of their roles in voice search, especially in ensuring that their websites are properly optimized for fast loading.

6) Moving Typography

Moving typography (also known as kinetic or dynamic typography) has long been a possibility for web designers, even back in the early days of the Internet. However, bandwidth limitations have made animated text generally taboo in mainstream design circles, up until recently.

These days, people have access to much more internet bandwidth than they did in the past, making animated content a more viable option for a wider variety of websites. To the chagrin of some older web designers, web design is now incorporating more and more moving elements, aligning with the preferred aesthetics and expectations of many of today’s internet users. This is one design trend that you’re going to be seeing much more of in the next few years.

8) Harder Delineations Between Web Elements

We’re not going back to the framed websites of the late 1990s but we are seeing more and more websites incorporate sharper contrast between different content displayed on a single page, often through visible boundaries and grids. This aesthetic is probably part of a wider 1990s throwback movement or the result of designers getting sick of generic minimalist single-column websites. Either way, expect more sites with these bold looks in 2024.

Cutting-Edge Web Design and SEO Under One Roof

Though SearchWorks is primarily an SEO company, we also offer professional web design as one of our key services. Digital marketing professionals who focus on one or the other can sometimes be skeptical, as SEO and web design best practices are occasionally at odds with each other.

At times, web designers may advocate for ever-fresher and ever-flashier site visuals to attract and retain visitors, conflicting with SEO professionals who tend to prioritize technical elements like page speed, mobile responsiveness, and content accessibility. But, at the end of the day, all marketing professionals usually just want what’s best for their site’s performance.

Unlike other agencies, SearchWorks can offer you a multi-layered approach to online dominance that leverages and blends a full selection of online promotion strategies, including web design, SEO, content development, and much more. If you want to learn how your site can benefit from our holistic approach to digital marketing, contact us to set up a meeting.

Arthur Piccio
Arthur Piccio
Arthur Piccio has been a professional content writer and developer since 2007. He has helped develop market-winning, localized web content for hundreds of brands based in the US, the Philippines, the UK, and Australia. He is currently a project manager at SearchWorks, the most respected SEO company in the Philippines.
Arthur Piccio
Arthur Piccio
Arthur Piccio has been a professional content writer and developer since 2007. He has helped develop market-winning, localized web content for hundreds of brands based in the US, the Philippines, the UK, and Australia. He is currently a project manager at SearchWorks, the most respected SEO company in the Philippines.